Only some leads should go straight to sales. Right?  But what about the rest? With Leadit Marketing’s lead lifecycle management services, we help you build systems processes and key performance indicators to make sure every leads goes to the right follow-up process, 100% of the time.

Our clients range from emerging startups to Fortune 1000 enterprises, all of which suffer from one or more challenges turning leads into customers, including:

  • Leads that “fall through the cracks”
  • Difficulty identifying where a prospect is in the buying process
  • Sales and marketing teams that don’t agree on where the lead handoff is
  • Poor conversion rates from lead to opportunity


A fail-proof sales and marketing funnel.

Our experts work with your sales and marketing leaders to create a closed loop, continuous, and fully accountable process for scoring leads, routing them, and following up. Our services help you:

  • Score and route leads accurately and automatically so the right leads make it to sales at exactly the right time
  • Keep your sales team focused on the leads that are most likely to close
  • Develop a closed loop process to ensure no valid leads leak through the process and less qualified leads are sent to the right nurture stream until they are ready to buy
  • Segment your database and keep your data clean, to get the best performance from every prospect
  • Keep sales and marketing teams fully aligned, so the teams are using a common language and a single pipeline forecast model
  • Build a foundation for reporting to measure the effectiveness of marketing campaigns, tele-qualification, inside sales and field sales activities.