WHO NEEDS IT?
If you’re generating leads, you can’t afford not to nurture them. Here’s why: Companies that excel at lead nurturing generate 50% more sales at 33% lower cost, according to Forrester. It’s a pretty staggering statistic if you think about it!
Our clients range from emerging startups to Fortune 1000 enterprises, all of which suffered from one or more lead nurturing challenges including:
- Sales teams that complain about low quality marketing leads.
- Leads getting stuck at the top of the funnel and never turning into sales opportunities.
- Leads that fall through the cracks or never get properly “worked”
- Difficulty defining the right timing, frequency, and variety of content for each prospect to move them through the buying lifecycle.
- Lack of technology or know-how to serve the most relevant content to leads automatically based on their behavior.
- Knowing how to track and optimize nurture programs to make sure your leads are paying off and meeting your conversion goals.
WHAT DO YOU GET?
Better Relationships, warmer leads and more conversions.
Our experts work with you to build the right nurture plan and path for every buyer persona. We help you:
- Define your lead nurture goals and build the campaigns, workflows and processes to achieve those goals.
- Score your leads to know where they are in the buying process and when to route them to sales.
- Route each lead to the right person and/or nurture program to more effectively turn “cold” leads to “warm” leads.
- Send the right content at the right time to address their buying questions and move your prospects through your sales cycle faster.
- Keep your leads engaged until they are ready for your sales team to contact them.
- Monitor performance and optimize every nurture stream as buyer needs change and businesses evolve.