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All Posts By

Shannon Prager

Marketing PlanningRamblings

Stop the Random Acts of Marketing

Stop the Random Acts of Marketing There is nothing worse for a marketing professional than when random acts of marketing are committed that don’t relate to the larger strategy of the business. It's a waste of money, time and resources. To have the best impact for your business, marketing should be connected to your business growth plans and thought about holistically, rather than consisting of a series of trials and errors. In this article, I’ll show you how to identify the most typical Random Acts of Marketing (RAMs), and help you avoid the trap of a CEO’s sudden whim to…
Shannon Prager
March 29, 2017
Digital MarketingMarketing Planning

The Five Essentials of a Digital Marketing Strategy

The Five Essentials of a Digital Marketing Strategy Digital marketing - the use of online communications tools to reach desired target audiences - is no longer a new industry still finding its way. In fact, it’s advanced pretty far, especially with all the proliferating innovations in the marketing automation industry.   So many tools available - but what’s your digital marketing strategy? (more…)
Shannon Prager
February 22, 2017
Customer MarketingDemand Generation

Upselling and Cross Selling: How To Drive Sales Growth With Customers

Upselling and Cross Selling: How To Drive Sales Growth With Customers In last week's blog, I talked about the customer lifecycle, and how savvy management of your existing customer relationships can be a primary growth driver. This week, I drill down to look at two powerful techniques for nurturing and expanding the value of your company’s existing customers: cross selling and upselling. (more…)
Shannon Prager
December 15, 2016
Content MarketingDemand GenerationEvent MarketingFunnel MarketingIntegrated MarketingLead NurturingMarketing AutomationMarketing PlanningMarketing Tactics

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest. (more…)
Shannon Prager
November 2, 2016
Marketing Planning

The B2B Marketing Campaign Checklist in 10 Simple Steps

The B2B Marketing Campaign Checklist in 10 Simple Steps Going to market with only a set of ideas about how to sell your product is a hit-or-miss proposition - usually a miss. For a successful marketing campaign, you need to start with a good plan. Here’s a checklist of 10 things that should be covered before launching any marketing campaign. (more…)
Shannon Prager
September 28, 2016
Channel MarketingIntegrated Marketing

How to Create a Channel Marketing Program Your Partners Will Love

This blog was updated on August 3, 2021. How to Create a Channel Marketing Program Your Partners Will Love Successful partnerships are the cornerstone of many B2B companies and having an effective channel marketing program is essential for long-term sustainable success. A channel partner program can be used to encourage partners to recommend and sell the company’s products and associated services. Essentially, it’s a clever way of extending a company’s sales and marketing reach to new audiences through other complementary partners. Growing companies can take particular advantage of channel marketing to rapidly increase market exposure. But channel marketing isn’t easy.…
Shannon Prager
July 27, 2016
General

What Is a Modern Marketer and What Are Their Traits?

What Is a Modern Marketer and What Are Their Traits? The marketing industry has evolved so much over the past 20 years. In many ways, the tasks, techniques, and skills of today’s marketers would be unrecognizable to the professionals of the past. My father was also in marketing and his eyes glaze over when I talk about some of the programs and tactics we manage today! With the extensive potential of digital techniques, the power of in-depth customer data, and the ever-evolving expectations of consumers, modern marketing is, to some extent, a completely new and different field. (more…)
Shannon Prager
June 15, 2016
Lead NurturingRamblings

3 Steps to Set Your Lead Nurture Goals

3 Steps to Set Your Lead Nurture Goals One of the most basic yet often-ignored truths within marketing is to experience success, it’s necessary to define what success means to you, your organization. In short, a successful marketing plan requires setting goals. This becomes particularly important when considering a lead nurturing strategy. Due to the personalized and adaptive nature of lead nurturing as well as the fact it takes place across multiple channels, it is very easy to go off-track and lose control if you are not focused on specific, previously outlined goals. How do we set these goals? Well,…
Shannon Prager
March 30, 2016