Skip to main content
Category

Integrated Marketing

Integrated MarketingMarketing AutomationMarketing PlanningMarketing Tactics

What’s All the Hype About Predictive Analytics?

What's All the Hype About Predictive Analytics? By now, most business owners are aware of sales and marketing automation software and how they can streamline the customer acquisition process. However, there's still a major chasm between the two. Bridging that gap has long proved difficult, but that's all supposed to change thanks to an emerging new technology: predictive analytics. Chances are that you've at least heard predictive analytics, it seems to be the latest marketing buzzword these days!  Can it make a difference for your business? The technology is still evolving, but odds are that it can provide insight into your customers' behavior. (more…)
Shannon Prager
September 3, 2015
Demand GenerationIntegrated MarketingMarketing Planning

Your B2B SaaS Marketing is Integrated, but is it Synchronized?

Your B2B SaaS Marketing is Integrated, but is it Synchronized? Integrated marketing is a very powerful demand generation strategy, but simply integrating your marketing, social media, website, etc. is no longer enough.  If you want to succeed in today’s fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with “synchronized” marketing. (more…)
Shannon Prager
July 29, 2015