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Integrated Marketing

Channel MarketingIntegrated Marketing

How to Create a Channel Marketing Program Your Partners Will Love

This blog was updated on August 3, 2021. How to Create a Channel Marketing Program Your Partners Will Love Successful partnerships are the cornerstone of many B2B companies and having an effective channel marketing program is essential for long-term sustainable success. A channel partner program can be used to encourage partners to recommend and sell the company’s products and associated services. Essentially, it’s a clever way of extending a company’s sales and marketing reach to new audiences through other complementary partners. Growing companies can take particular advantage of channel marketing to rapidly increase market exposure. But channel marketing isn’t easy.…
Shannon Prager
July 27, 2016
Channel MarketingIntegrated MarketingMarketing Planning

10 Ways to Evaluate Channel Marketing Management (CMM) Platforms

10 Ways to Evaluate Channel Marketing Management (CMM) Platforms Effective channel marketing management (CMM) requires channel teams to have a dedicated program and methodology designed to deliver campaign materials and programs to partners.  But it doesn't stop there.  It also needs to foster a collaborative relationship with your partners to encourage and support joint lead generation and sales efforts. To accomplish this, channel teams need a robust and comprehensive platform for channel marketing management. There are several viable CMM options to choose from, a solid evaluation strategy should ensure that you choose the right CMM platform for your business. Before you…
Shannon Prager
October 7, 2015
Integrated MarketingMarketing AutomationMarketing PlanningMarketing Tactics

What’s All the Hype About Predictive Analytics?

What's All the Hype About Predictive Analytics? By now, most business owners are aware of sales and marketing automation software and how they can streamline the customer acquisition process. However, there's still a major chasm between the two. Bridging that gap has long proved difficult, but that's all supposed to change thanks to an emerging new technology: predictive analytics. Chances are that you've at least heard predictive analytics, it seems to be the latest marketing buzzword these days!  Can it make a difference for your business? The technology is still evolving, but odds are that it can provide insight into your customers' behavior. (more…)
Shannon Prager
September 3, 2015
Demand GenerationIntegrated MarketingMarketing Planning

Your B2B SaaS Marketing is Integrated, but is it Synchronized?

Your B2B SaaS Marketing is Integrated, but is it Synchronized? Integrated marketing is a very powerful demand generation strategy, but simply integrating your marketing, social media, website, etc. is no longer enough.  If you want to succeed in today’s fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with “synchronized” marketing. (more…)
Shannon Prager
July 29, 2015