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Stop the Random Acts of Marketing

  There is nothing worse for a marketing professional than when random acts of marketing are committed that don’t relate to the larger strategy of the business. It's a waste of money, time and resources. To have the best impact for your business, marketing should be connected to your business growth plans and thought about holistically, rather than consisting of a series of trials and errors. In this article, I’ll show you how to identify the most typical Random Acts of Marketing (RAMs), and help you avoid the trap of a CEO’s sudden whim to try something different - and…
Shannon Prager
March 29, 2017
Content MarketingDemand GenerationEvent MarketingFunnel MarketingIntegrated MarketingLead NurturingMarketing AutomationMarketing PlanMarketing PlanningMarketing Tactics

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest. (more…)
Shannon Prager
November 2, 2016
Buyer PersonasContent MarketingMarketing PlanMessaging Strategy

The Secret to Great B2B Marketing: The Content Marketing Audit

Marketing in today’s world involves more than just writing a catchy slogan and having a memorable logo. Content is king in the digital realm, and sharing helpful knowledge and assets that have real value to your target audience across so many different channels can be an overwhelming. Which begs the question: How can I keep my company’s marketing goals and assets organized? (more…)
Shannon Prager
October 21, 2015
Channel MarketingContent MarketingDemand GenerationIntegrated MarketingMarketing AutomationMarketing PlanMarketing Planning

10 Ways to Evaluate Channel Marketing Management (CMM) Platforms

    Effective channel marketing management (CMM) requires channel teams to have a dedicated program and methodology designed to deliver campaign materials and programs to partners.  But it doesn't stop there.  It also needs to foster a collaborative relationship with your partners to encourage and support joint lead generation and sales efforts. To accomplish this, channel teams need a robust and comprehensive platform for channel marketing management. (more…)
Shannon Prager
October 7, 2015