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Marketing Planning

Marketing PlanningRamblings

Stop the Random Acts of Marketing

Stop the Random Acts of Marketing There is nothing worse for a marketing professional than when random acts of marketing are committed that don’t relate to the larger strategy of the business. It's a waste of money, time and resources. To have the best impact for your business, marketing should be connected to your business growth plans and thought about holistically, rather than consisting of a series of trials and errors. In this article, I’ll show you how to identify the most typical Random Acts of Marketing (RAMs), and help you avoid the trap of a CEO’s sudden whim to…
Shannon Prager
March 29, 2017
Digital MarketingMarketing Planning

The Five Essentials of a Digital Marketing Strategy

The Five Essentials of a Digital Marketing Strategy Digital marketing - the use of online communications tools to reach desired target audiences - is no longer a new industry still finding its way. In fact, it’s advanced pretty far, especially with all the proliferating innovations in the marketing automation industry.   So many tools available - but what’s your digital marketing strategy? (more…)
Shannon Prager
February 22, 2017
Content MarketingDemand GenerationEvent MarketingFunnel MarketingIntegrated MarketingLead NurturingMarketing AutomationMarketing PlanningMarketing Tactics

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest. (more…)
Shannon Prager
November 2, 2016
Marketing Planning

The B2B Marketing Campaign Checklist in 10 Simple Steps

The B2B Marketing Campaign Checklist in 10 Simple Steps Going to market with only a set of ideas about how to sell your product is a hit-or-miss proposition - usually a miss. For a successful marketing campaign, you need to start with a good plan. Here’s a checklist of 10 things that should be covered before launching any marketing campaign. (more…)
Shannon Prager
September 28, 2016
Content MarketingMarketing PlanningMarketing Strategy

The Secret to Great B2B Marketing: The Content Marketing Audit

The Secret to Great B2B Marketing: The Content Marketing Audit Marketing in today’s world involves more than just writing a catchy slogan and having a memorable logo. Content is king in the digital realm, and sharing helpful knowledge and assets that have real value to your target audience across so many different channels can be overwhelming.  (more…)
Shannon Prager
October 21, 2015
Demand GenerationFunnel MarketingMarketing AutomationMarketing PlanningSirius Decisions Waterfall

How to Correct Sales Pipeline Shortfalls With Demand Modeling

  How to Correct Sales Pipeline Shortfalls With Demand Modeling It's easy enough for businesses to look back over past sales figures and see why pipeline shortfalls occurred. What is far more difficult is tracking efforts in real time in order to make corrections that will solve problems before they seriously impact earnings and undermine annual sales projections. The key to adjusting performance strategies on the fly is careful planning based on a solid understanding of annual trends, as well as the ability to collect, track, and analyze data in a timely manner. With appropriate demand modeling, your business can…
Shannon Prager
October 14, 2015
Channel MarketingIntegrated MarketingMarketing Planning

10 Ways to Evaluate Channel Marketing Management (CMM) Platforms

10 Ways to Evaluate Channel Marketing Management (CMM) Platforms Effective channel marketing management (CMM) requires channel teams to have a dedicated program and methodology designed to deliver campaign materials and programs to partners.  But it doesn't stop there.  It also needs to foster a collaborative relationship with your partners to encourage and support joint lead generation and sales efforts. To accomplish this, channel teams need a robust and comprehensive platform for channel marketing management. There are several viable CMM options to choose from, a solid evaluation strategy should ensure that you choose the right CMM platform for your business. Before you…
Shannon Prager
October 7, 2015
Channel MarketingDemand GenerationMarketing PlanningMarketing Tactics

Demand Generation Challenges: Making the Most of Your Channel Programs

  Demand Generation Challenges: Making the Most of Your Channel Programs Generating demand for your products or services requires a multi-pronged approach. You must first raise awareness and recognition of your brand, which can be supported with an increase in marketing tactics. Ultimately, with repeat business and further exposure, your sales should improve quite noticeably. This all helps to shape a self-perpetuating cycle of expansion. But, what if you could incorporate the other professional interests you're affiliated with to help you with the heavy lifting? This is where channel (partner) programs come into play. Developing specific demand generation strategies for your…
Shannon Prager
September 23, 2015
Integrated MarketingMarketing AutomationMarketing PlanningMarketing Tactics

What’s All the Hype About Predictive Analytics?

What's All the Hype About Predictive Analytics? By now, most business owners are aware of sales and marketing automation software and how they can streamline the customer acquisition process. However, there's still a major chasm between the two. Bridging that gap has long proved difficult, but that's all supposed to change thanks to an emerging new technology: predictive analytics. Chances are that you've at least heard predictive analytics, it seems to be the latest marketing buzzword these days!  Can it make a difference for your business? The technology is still evolving, but odds are that it can provide insight into your customers' behavior. (more…)
Shannon Prager
September 3, 2015