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Buyer PersonasContent MarketingMarketing PlanMessaging Strategy

The Secret to Great B2B Marketing: The Content Marketing Audit

Marketing in today’s world involves more than just writing a catchy slogan and having a memorable logo. Content is king in the digital realm, and sharing helpful knowledge and assets that have real value to your target audience across so many different channels can be an overwhelming. Which begs the question: How can I keep my company’s marketing goals and assets organized? (more…)
Shannon Prager
October 21, 2015
BrandingDemand GenerationIntegrated MarketingMarketing PlanMarketing Planning

Your Marketing is Integrated, but is it Synchronized?

Integrated marketing is a very powerful strategy, but simply integrating your marketing, social media, demand generation, web site, etc. is no longer enough. If you want to succeed in today's fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with "synchronized" marketing. (more…)
Shannon Prager
July 29, 2015