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Channel partner marketing Archives - Leadit Marketing

Channel MarketingIntegrated Marketing

How to Create a Channel Marketing Program Your Partners Will Love

This blog was updated on August 3, 2021. Successful partnerships are the cornerstone of many B2B companies and having an effective channel marketing program is essential for long-term sustainable success. A channel partner program can be used to encourage partners to recommend and sell the company’s products and associated services. Essentially, it’s a clever way of extending a company’s sales and marketing reach to new audiences through other complementary partners. Growing companies can take particular advantage of channel marketing to rapidly increase market exposure. But channel marketing isn’t easy. It takes a lot of strategizing, planning, and collaborating internally across…
Shannon Prager
July 27, 2016