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Demand GenerationDigital MarketingGTMIntegrated Marketing FeatureMarketing PlanMarketing StrategySaaS Go to Market Strategy

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It Did you know that SaaS companies invest 80-120% of their revenue in marketing and sales in their first five years of existence? If you’re investing all of your revenue into marketing, shouldn’t you know whether your messaging is having the impact it should? In our B2B SaaS Maturity model, we explore a powerful process for making your SaaS marketing efforts and demand generation strategies more proactive, connected, and intelligent when taking advantage of digital media and connecting with the audiences that matter most to your…
Shannon Prager
March 29, 2022
Featured BlogIntegrated Marketing FeaturePlay Big

Creating Cohesive Messages With Integrated Marketing

From social media to emails and everything in between, your customers are watching you. Every message your sales and marketing teams send out is a reflection of your brand. But what happens when the email newsletter team is not collaborating with the social media team? While the messages the two teams are sending out may not conflict, it may feel like your brand has multiple personalities. Whether you are struggling with: An unwieldy, large marketing department, Sales and marketing teams that do not align, or An overloaded small marketing team, Integrated marketing can help you plan all your pieces together…
Shannon Prager
June 23, 2021