Bonitasoft · Open-source process automation · Interim VP of Marketing · 2014–2023
Trusted through three critical transitions.
Bonitasoft, the open-source process automation company, first brought me in as interim VP of Marketing to launch Bonita BPM 7. I shaped the “Living Applications” story and led the launch across messaging, analysts, press and community. On launch day, community downloads rose 54% and site traffic 21% over the prior week.
They called again in 2017, and again in 2022, each time to lead marketing through a transition. I ran the team, the pipeline and the analyst program with Gartner, Forrester and IDC, then handed a stronger function to the next leader.
Results
- 3 interim leadership roles over 8 years
- +54% community downloads on launch day
- +1,744% #BonitaBPM mentions in the launch month
Launch results vs the prior week, delivered with Bonitasoft's marketing team and PR agency.