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Leadit Marketing

Marketing leader for Seed to Series B tech companies

I see the pattern.Then I build what's missing.

You’ve proven the product. Time for marketing to pull its weight. Buyers should get it without a founder-led explanation. Pipeline should grow beyond your introductions. I turn what’s working into positioning, campaigns, and a marketing operation built to bring in business. I lead it. I build it. I own the results.

Most recently: first marketing exec at healthcare AI company Matic, during a run when annualized revenue grew ~15× in under 12 months.

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Shannon Prager
Shannon Prager, GTM Leader, Leadit Marketing.
75

Companies advised, seed to public

7

Marketing teams built from zero

~15×

Annualized revenue in under 12 months, most recent role

70–90%

Of pipeline generated by the marketing engines I built

6

Companies I've worked with later acquired, by buyers including Oracle, OpenText and SolarWinds

75 companies. Seed to public.

Startups and scale-ups

Enterprise and public

Most marketing leaders do one of these. I do all three.

Strategy.

Who buys. Why you win. Where to place your bets and what to quit.

Systems.

CRM, scoring, routing and AI. Connected so good leads don't become missed opportunities.

Story.

The site. The deck. The launch. Every touchpoint makes the case for you.

Where growth gets stuck. Where I get to work.

From founder-led sales to your next product launch, I build the strategy, systems and story that move the business forward.

“How do we grow beyond founder-led sales?”

Every deal still needs your pitch, your introduction or your follow-up. I build the positioning, demand generation and sales enablement that help your team create pipeline and win customers without putting every opportunity on your calendar.

“We need a go-to-market strategy before we raise.”

You have traction. Investors want to know how it scales. I sharpen your positioning, fundraising narrative and go-to-market strategy so you can make a convincing case for who buys, why you win and how you grow.

“People still don't understand what we do.”

You keep explaining the product. Buyers still aren't getting it. I build product positioning and messaging that turn technical complexity into clear business value, so your website and sales pitch give people a reason to choose you.

“Who should we actually be selling to?”

You're chasing too many markets and spreading the budget thin. Through customer research and ideal customer profile (ICP) development, I identify your strongest buyers, what triggers a purchase and where your team has the best chance to win.

“We're spending on marketing. Where's the pipeline?”

Campaigns are running, but Sales is still asking for better leads. I connect demand generation, marketing operations and attribution so you can see what creates qualified pipeline, where opportunities stall and which investments deserve more of your budget.

“Do we need a fractional CMO or Head of Marketing?”

You need someone to set the direction and get the work moving. As your fractional CMO, I lead marketing strategy and execution, build the team and systems, and help hire a full-time Head of Marketing when you're ready.

“We're launching. There's too much left to do.”

The product is almost ready. The website, messaging and sales team aren't. I lead product launch strategy and execution, bringing positioning, content, PR and sales enablement together so your team is ready when buyers start paying attention.

“Why aren't we showing up in AI search?”

Your competitors appear in AI answers. Your company doesn't. I strengthen your website and content for AI search visibility, making what you do, who you help and why you're credible easier for buyers and search tools to understand.

“We've outgrown the story that got us here.”

Your product has evolved. Your positioning hasn't kept up. I lead repositioning and go-to-market strategy to reflect what you deliver today, align your team around your strongest opportunity and give buyers a clear reason to take another look.

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Repeat business is the only review you can't fake.

A practice built almost entirely on referrals and relationships that keep bringing me back.

3× fractional CMO at Bonitasoft.

Chosen to lead marketing. Then chosen again and again.

7 years with Atlassian.

A sustained partnership with a global SaaS leader.

1 founder. 3 startups.

A new company. The same trusted marketing leader.

1 CEO. 2 companies. 2 exits.

Affinaquest + SigmaFlow. Trusted to build marketing at both.

Serena Capital. Multiple introductions.

Trusted by the VC firm to support its portfolio companies.

3–4 years. The average client relationship.

They hire me for a challenge. They stay for the next.

Shannon Prager

Creative instincts. An operator's brain.

I want to know how a company works: the product, the customer, the funnel, the real reason a deal stalled. I connect what buyers need with what makes the product valuable and find what's getting in the way of growth.

My range in technology is broad. The common thread: making complex products easy to understand and easier to sell. I study what customers want, what they've tried and what would make them change. That's where I find the sweet spot.

I've worked inside 75 AI and SaaS companies as a fractional marketing leader, interim VP and the person founders called when the story wasn't working. I've renamed and relaunched a company, built the demand engine behind 90%+ of its pipeline and managed everything from scrappy startup budgets to $12M global programs.

I've spent the last 5 years building marketing from 0 to 1 inside AI startups. Most recently, as Matic's first marketing executive, I helped grow ARR 15× and customers 7× in less than 12 months.

I've put AI to work in marketing and operations since 2022. I test new things, keep what works and get on with building.

I still write the copy, build the workflows and sit in on sales calls. You only spot the blind spots when you're inside the work.

Strategy. Leadership. Execution. Growth.

Brand & Product Marketing

  • Positioning & Messaging
  • Brand Strategy & Repositioning
  • Buyer Personas & Customer Insights
  • Customer & Competitive Research
  • Product Launches

Demand & Growth

  • Integrated Campaign Strategy
  • Demand Generation & Pipeline Growth
  • Content Strategy & Marketing
  • Lifecycle Marketing & Customer Retention
  • Partner & Channel Marketing

GTM & Leadership

  • Go-to-Market Strategy
  • Ideal Customer Profile (ICP) Development
  • Product-Led Growth
  • Sales Enablement
  • Marketing Leadership & Team Building

Operations & AI

  • Revenue & Marketing Operations
  • CRM & Marketing Automation Implementation
  • Marketing Analytics & Attribution
  • AI Strategy & Marketing Automation
  • Customer Acquisition & Adoption

I wrote the GTM Playbook. Literally.

The GTM Playbook for AI-First Marketing Teams

The GTM Playbook for AI-First Marketing Teams, by Shannon H. Prager

The frameworks I've used across 75+ technology companies, distilled into a practical guide to finding your best buyers, aligning your teams and putting AI to work. Built for founders and marketing leaders ready to turn GTM strategy into repeatable growth.

Get the playbook

Marketing lessons. Earned in the field.

On marketing, startups and AI, written by someone who still does the work.

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Let’s talk about your next stage of growth.

30 minutes. I'll ask the hard questions, tell you what I'd do first, and tell you honestly if I'm not the right fit.

What's stuck? (optional)

I read every message myself.