A crowded category. A different way to win.

Matic was an AI scribe in a crowded market. I saw where it was headed: scribing would become a feature inside the EHR. Our opportunity was to become the intelligence powering it.

I helped drive the pivot to Matic Inside, think “Intel Inside” for EHRs. Within 45 days of my arrival, Epic announced its own embedded scribe. We were ready. Campaign live in 7 days. First EHR customer within 30.

We shadowed customers, learned their workflows, and carved out our place across care-to-claim. Wins followed: Noorda College of Osteopathic Medicine and Catalyst Health Group. Our positioning evolved into the New PX: patients, practices, physicians.

I built the marketing and revenue operations behind it, from positioning and launches to the systems supporting product-led growth and enterprise sales.