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Leadit’s persona-based marketing planning process really helped us develop a hyper-targeted marketing strategy specific to what our customers told us they want and need to do their jobs more effectively.

Leadit allowed us to dig deeper into our target market and target customers more than we ever have before. Having a deep understanding of your customer is critical to the growth of our business and will help us break through the competitive noise to really separate ourselves and our offering from everyone else.

Randy Wootton

Leadit was essential in helping us create a new messaging strategy. Like many tech companies, we have grown and acquired new technologies over the years which includes the challenge of communicating the expansion to our customers in terms of what’s most important to them. To do this successfully, Leadit conducted a detailed analysis of our customer personas and uncovered new insights about our buyers. The result produced a comprehensive messaging platform, packed with firmly-supported research and customer-centric content. Today, the messaging platform is leveraged weekly as we work together to drive new campaigns we put in the market.

Salana Yarger, Director of Marketing

Leadit has taken out marketing to new heights that we have never been at before. Their team is very professional and produces high quality results. They push us to improve our image and marketing efforts.

Working with Leadit to cover my specific and temporary needs is a flexible, efficient, fun and cost effective way to continue meeting my organization goals. The team is bright, organized, and results driven. They deliver on time and on quality.

Virginie Duplin, VP Marketing

The level of detail of Leadit’s go-to-market framework was outstanding, and the visibility provided throughout the workbook was extremely helpful and will help inform not just our marketing strategy, but also new product features. They took the time to fully understand our product offering and roadmap before jumping into the go-to-market project, and communicated with us whenever they had questions or felt that they needed to clarify something. Leadit’s findings helped us validate our gut feelings we had about our target market, letting us proceed with planning around data rather than just intuition. We now have a targeted, specific plan of attack for the next year that we feel confident in.

David Emanuel

Everyone knows consistent engagement with your market is essential to growing your business. Our market is a small community where everyone knows everyone so regular communications is crucial. Leadit makes this possible. They provide a strong content strategy, consistent execution, and multi-channel communication with our target audience and are easy to work with. Leadit has enabled us to stand out as a thought leader and drive business growth.

Jim Janicki, CEO

Prior to partnering with Leadit, our marketing campaigns and content were internally-focused and very technical. Leadit does it best when it comes to speaking directly to the pains of customers through our content strategy. Leadit helped us level-up our campaign and content strategy in a more strategic way than we were able to do on our own. We benefit from a wide mix of content across different stages of the buying lifecycle. They are also partners in helping us execute our campaigns across multiple touchpoints and channels so our buyers always have a consistent experience of us.

Jaclyn Mazzarrella, VP Marketing

Leadit’s buyer persona research and go-to-market framework gave us the insights we needed to pinpoint our unique buyer personas. They provided a well-constructed analysis of AVIO’s current market position, an insightful review of how our customers perceive AVIO, and very clear steps on how to improve AVIO’s brand awareness & position in the market.

Brandon Dean, President

Leadit is professional and on the cutting edge of marketing technology. Leadit’s staff is always thinking outside the box to help Bay Mountain Capital grow. I look forward to Leadit growing with Bay Mountain Capital and expand our marketing efforts as we grow and enter new markets.

Will Dyer, Principal, Investments

Leadit was a critical element of our marketing efforts at Appistry, dealing with both devising the best strategy as well as executing what was decided. They were excellent at taking many demands from the sales organization, combining this with the company resources and implementing effective campaigns and events.

The level of detail of Leadit’s go-to-market framework was outstanding, and the visibility provided throughout the workbook was extremely helpful and will help inform not just our marketing strategy, but also new product features. They took the time to fully understand our product offering and roadmap before jumping into the go-to-market project, and communicated with us whenever they had questions or felt that they needed to clarify something. Leadit’s findings helped us validate our gut feelings we had about our target market, letting us proceed with planning around data rather than just intuition. We now have a targeted, specific plan of attack for the next year that we feel confident in.

David Emanuel

Leadit knows what they are doing, they’re highly competent and they manage their business well. This allows us to spend time on what we are best at while Leadit manages the things they are best at. We have confidence in Leadit. They have focused our attention on teethings that we need to work on while continuing to move us in the directions required drive business our way.

Dean Lontos, Principal, Founder

Each member of the Leadit team has full knowledge of the programs we’re running, the project status and timeline and what we’re trying to accomplish. Leadit works as an extension of our team except they bring the marketing muscle and resources to bring the vision to reality.

Salana Yarger, Director of Marketing

Leadit gave us a true understanding of our buyers, their pains, what they care about, and how they buy. I am confident that their insights paired with their execution framework will help us reach our buyers in a more effective & strategic way.

Gary Buffington, Vice President