PARTNER MARKETING

WHAT WE DO

You work hard to attract great partners. The problem is, they aren’t always sophisticated marketers. You need high-quality, consistent, and effective programs to get the biggest return on your partner marketing investments. We work hands-on with your partners to plan and execute winning marketing programs that meet both their goals and yours.

CHANNEL MARKETING PROGRAMS

Build the right marketing campaigns to help your partners drive demand and close bigger deals, more often.

CREATE CONTENT PARTNERS LOVE

Drive demand and support partners by creating content that aligns to different stages of the buying lifecycle.

PARTNER DEMAND GENERATION

Amplify and integrate partner marketing efforts across every channel, including email marketing, social media marketing, SEO, SEM and more.

PARTNER COMMUNICATIONS

Enhance partner loyalty by making it easier and more profitable for partners to sell for you.

THE PROBLEMS WE SOLVE

Many partners struggle to build and execute marketing programs that deliver the best possible ROI. And with so many partners, you don’t have the time or resources to do everything for everyone. We solve these common partner marketing challenges:

RELATED PARTNER MARKETING BLOGS

Channel marketing program online between business partners
Channel Marketing

How to Create a Channel Marketing Program Your Partners Will Love

This blog was updated on August 3, 2021. Successful partnerships are the cornerstone of many B2B companies and having an effective channel marketing program is essential for long-term sustainable success. A channel partner program can be used to encourage partners to recommend and sell the company’s products and associated services. Essentially, it’s a clever way of extending a company’s sales and marketing reach to new audiences through other complementary partners. Growing companies can take particular advantage of channel marketing to rapidly increase market exposure. But channel marketing isn’t easy. It takes a lot of strategizing, planning, and collaborating internally across…
Channel Marketing

How to Build a Successful Channel Partner Program

The term ‘channel partner program’ is often met with confusion or misunderstanding. What does that really mean and how does an organization create a channel partner program that really works? A channel partner program is a business strategy that vendors use to encourage value-added resellers, managed service providers, consultants, system integrators, equipment manufacturers, or independent vendors to recommend and sell the company’s products and associated services to their own networks. Essentially, it’s a clever way of extending a company’s sales and marketing reach to new audiences through other ancillary service partners. (more…)
Channel Marketing

10 Ways to Evaluate Channel Marketing Management (CMM) Platforms

    Effective channel marketing management (CMM) requires channel teams to have a dedicated program and methodology designed to deliver campaign materials and programs to partners.  But it doesn't stop there.  It also needs to foster a collaborative relationship with your partners to encourage and support joint lead generation and sales efforts. To accomplish this, channel teams need a robust and comprehensive platform for channel marketing management. (more…)
Channel Marketing

Demand Generation Challenges: Making the Most of Your Channel Programs

  Generating demand for your products or services requires a multi-pronged approach. You must first raise awareness and recognition of your brand, which can be supported with an increase in marketing tactics. Ultimately, with repeat business and further exposure, your sales should improve quite noticeably. This all helps to shape a self-perpetuating cycle of expansion. But, what if you could incorporate the other professional interests you're affiliated with to help you with the heavy lifting? This is where channel (partner) programs come into play. Developing specific demand generation strategies for your channel partners provides the opportunity for exponentially larger growth.  Think…

BUT THAT’S NOT ALL WE DO

Enterprise technology marketing superstars. On demand. Ready to transform your business.

MARKETING STRATEGY
Strategic Planning
Content Marketing Strategy
Marketing And Sales Alignment
Marketing Technology
MARKET RESEARCH AND PLANNING
Market Research
Buyer Personas
Content Strategy
Demand Generation Strategy
SOCIAL MEDIA
Content Creation
Calendar Management
Social Influence
Social Advertising
PARTNER MARKETING
Channel Marketing Programs
Create Content Partners Love
Partner Demand Generation
Partner Communications
BRANDING AND CREATIVE
Art Direction
Copywriting
Video
Graphic Design
MESSAGING AND POSITIONING
Better Messaging
Connect With Your Buyers
Attract Qualified Leads
Help Buyers Connect with You
DIGITAL MARKETING
Integrated Marketing
Attract The Right Buyers
Lead Nurturing
Optimize Lead Conversion
WEB DESIGN
Website Planning
Website Design
Web Management
Website Maintenance
MARKETING AUTOMATION
Strategic Requirements
Email Marketing Execution
Marketing Automation Audit
Measure and Track

WE ARE YOUR UNWAVERING PARTNER.

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CONTACT US

Want to learn more? The feeling is mutual. We’d love to learn more about you.