MARKETING AUTOMATION

WHAT WE DO

It’s true: Today’s most successful companies use marketing automation software. But it’s not that simple. To “do marketing automation right,” you need a meticulously planned approach that ties your technology and tactics to your marketing strategy. We build informed, data-driven strategies that focus on the behavior, needs, and interests of your prospective buyers to improve their experience with your brand and drive more leads for your sales team.

STRATEGIC REQUIREMENTS

Align the goals of your marketing and sales teams to improve lead management and lead quality from marketing to close.

EMAIL MARKETING EXECUTION

Manage your entire email marketing strategy including campaign targeting, lead scoring, lead nurturing, list segmentation and data cleansing.

MARKETING AUTOMATION AUDIT

Assess your current system based on our experience working with Eloqua/Oracle, Marketo, Pardot, and Hubspot to determine your level of marketing automation effectiveness.

MEASURE AND TRACK

Utilize closed-loop reporting best practices to continuously optimize campaigns and performance to get the best results.

THE PROBLEMS WE SOLVE

It can cost a fortune to find and train top marketing automation talent, and short-term help is even harder to find. Consider supplementing your team with us, instead. We solve these common marketing automation challenges:

RELATED MARKETING AUTOMATION BLOGS

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8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest. (more…)
Demand Generation

How to Correct Sales Pipeline Shortfalls With Demand Modeling

  It's easy enough for businesses to look back over past sales figures and see why pipeline shortfalls occurred. What is far more difficult is tracking efforts in real time in order to make corrections that will solve problems before they seriously impact earnings and undermine annual sales projections. The key to adjusting performance strategies on the fly is careful planning based on a solid understanding of annual trends, as well as the ability to collect, track, and analyze data in a timely manner. With appropriate demand modeling, your business can set realistic goals, measure performance in real time (or…
Channel Marketing

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Integrated Marketing

What’s All the Hype About Predictive Analytics?

  By now, most business owners are aware of sales and marketing automation software and how they can streamline the customer acquisition process. However, there's still a major chasm between the two. Bridging that gap has long proved difficult, but that's all supposed to change thanks to an emerging new technology: predictive analytics. Chances are that you've at least heard predictive analytics, it seems to be the latest marketing buzzword these days!  Can it make a difference for your business? The technology is still evolving, but odds are that it can provide insight into your customers' behavior. (more…)

BUT THAT’S NOT ALL WE DO

Enterprise technology marketing superstars. On demand. Ready to transform your business.

MARKETING STRATEGY
Strategic Planning
Content Marketing Strategy
Marketing And Sales Alignment
Marketing Technology
MARKET RESEARCH AND PLANNING
Market Research
Buyer Personas
Content Strategy
Demand Generation Strategy
SOCIAL MEDIA
Content Creation
Calendar Management
Social Influence
Social Advertising
PARTNER MARKETING
Channel Marketing Programs
Create Content Partners Love
Partner Demand Generation
Partner Communications
BRANDING AND CREATIVE
Art Direction
Copywriting
Video
Graphic Design
MESSAGING AND POSITIONING
Better Messaging
Connect With Your Buyers
Attract Qualified Leads
Help Buyers Connect with You
DIGITAL MARKETING
Integrated Marketing
Attract The Right Buyers
Lead Nurturing
Optimize Lead Conversion
WEB DESIGN
Website Planning
Website Design
Web Management
Website Maintenance
MARKETING AUTOMATION
Strategic Requirements
Email Marketing Execution
Marketing Automation Audit
Measure and Track

Hubspot Marketing Software Certified

IT’S TIME FOR YOU TO AUTOMATE, THEN DOMINATE.

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Want to learn more? The feeling is mutual. We’d love to learn more about you.