MESSAGING AND POSITIONING

WHAT WE DO

You have great products, people, and customers, but how well do you talk about them? In a crowded market, nothing is more important than what you say, how you say it, and how you set yourself apart from the competition. We are experts at differentiating your message so you stand out from the crowd in a market of same old, same old.

BETTER MESSAGING

Uncover your value proposition and define your brand identity to position your company and outshine your competitors.

CONNECT WITH YOUR BUYERS

Understand your customers and what triggers them to buy. Deliver unique messages for each level of buyer across the buying lifecycle.

ATTRACT QUALIFIED LEADS

Create meaningful engagement with the right buyers, at the right time, with the right mix of content and programs.

HELP BUYERS CONNECT WITH YOU

Connect with your buyers in a more human way by understanding their pains at different stages of the buying cycle.

THE PROBLEMS WE SOLVE

Great marketing starts first with understanding your buyers and then translating those insights into great messaging that will attract them. Is your messaging missing the mark with overly complex, boring, inconsistent terminology? Elevate your brand to stand out from the crowd. We solve these common B2B messaging and positioning problems:

RELATED MESSAGING AND POSITIONING BLOGS

Content Marketing

Learn How to Create Connections With A B2B SaaS Messaging Strategy

From sales emails, monthly newsletters, and gated webinars to social media posts, your B2B SaaS organization is sending messages to your target audience around the clock. But, are those messages resonating with your target audience?  Ask yourself: When your target audience is scrolling through social media and reading your newsletters, are they receiving the same core message?  Are the messages speaking to their core pains? Would your target audience classify your messaging as consistent? Chances are, if your marketing and sales teams are not working congruently, the messages your customers consume will vary from medium to medium.  Your marketing and…
Content Marketing Feature

B2B SaaS Messaging: Stand Out From The Crowd

Effective marketing is simple, consistent, compelling, and persuasive. The easiest way to make that happen is by developing a great messaging strategy for your B2B SaaS organization. An effective B2B SaaS messaging strategy outlines what your organization does and how it differs from the competition. A B2B messaging strategy should serve as the foundation of everything you write from elevator pitches to website copy as well as your marketing and sales materials - to ensure that your marketing efforts are cohesive and effective. (more…)
Marketing Strategy

How to Communicate With Your SaaS Customers During a Crisis

Value proposition, messaging, and positioning are all fancy marketing terms to describe the intention your company wishes to set with your target customers. (more…)
B2B Marketing team analyzing data.
Marketing Agency

This Is What A B2B Marketing Agency Should Be Doing For You

After spending the last 25 years as professional B2B marketers, there’s a set of principles we’ve established here at Leadit which informs how we built the business and all the work we do for our clients. (more…)

BUT THAT’S NOT ALL WE DO

Enterprise technology marketing superstars. On demand. Ready to transform your business.

MARKETING STRATEGY
Strategic Planning
Content Marketing Strategy
Marketing And Sales Alignment
Marketing Technology
MARKET RESEARCH AND PLANNING
Market Research
Buyer Personas
Content Strategy
Demand Generation Strategy
SOCIAL MEDIA
Content Creation
Calendar Management
Social Influence
Social Advertising
PARTNER MARKETING
Channel Marketing Programs
Create Content Partners Love
Partner Demand Generation
Partner Communications
BRANDING AND CREATIVE
Art Direction
Copywriting
Video
Graphic Design
MESSAGING AND POSITIONING
Better Messaging
Connect With Your Buyers
Attract Qualified Leads
Help Buyers Connect with You
DIGITAL MARKETING
Integrated Marketing
Attract The Right Buyers
Lead Nurturing
Optimize Lead Conversion
WEB DESIGN
Website Planning
Website Design
Web Management
Website Maintenance
MARKETING AUTOMATION
Strategic Requirements
Email Marketing Execution
Marketing Automation Audit
Measure and Track

IT’S STORY TIME. THE MAIN CHARACTER? YOU.

SCHEDULE YOUR FREE 1-HOUR CONSULTATION

CONTACT US

Want to learn more? The feeling is mutual. We’d love to learn more about you.