![SaaS Target Marketing](https://leaditmarketing.com/wp-content/uploads/2022/02/Long-Game-Cover-Mockup-copy.png)
Prime Your Pipeline: Power Your Long-Term B2B SaaS Growth With Marketing Made To Last
Maybe your B2B SaaS organization is just beginning to narrow in and understand its target audience through a go-to-market strategy. Or you might be actively using your sophisticated martech stack to take advantage of customer insights in real time. In any event, a SaaS company doesn’t evolve and mature it’s marketing strategy overnight.
We’ve seen these problems plague B2B SaaS brands at different stages of their marketing maturity:
- Failing to understand customers in the ways that matter most for marketing, sales, product development and customer support
- Silos where teams lose sight of common goals and targets for the company
- Lack of focus on the ideal customer profile that’s best suited for your product/solution
- Limited access to persona data and lack of knowledge about how to create ideal customer profiles, which results in limited insights into your buyers’ pains and processes
- Market knowledge that’s not centralized, not available, and not leveraged across your entire sales and marketing departments
- Missed emerging market opportunities because of a strategy that’s not updated often enough
Tip the SaaS scale in your favor with strategic demand generation insight to help you scale.
SaaSy Companies We Love
![](https://leaditmarketing.com/wp-content/uploads/2021/02/shiftsmart.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/adra.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/affinaquest.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/cloudnine.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/addteq.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/assetpanda.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/market-one-250X150.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/pros-250X150.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/sigmaflow-250X150.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/benefitmall-250X150.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/imflux-250X150.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/bonitasoft-250X150.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/supplyframe-250X150.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/avoi-consulting-250X150.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/classy-250X150.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/urbana.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/stagen.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/serena.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/loggly.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/fujitsu.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/atlassian.png)
![](https://leaditmarketing.com/wp-content/uploads/2021/02/alcatellucent.png)