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Marketing Strategy

B2B MarketingDemand GenerationDigital MarketingIntegrated MarketingMarketing StrategySaaS Go to Market Strategy

Connect Sales & Marketing: Building Your B2B SaaS Demand Gen Waterfall

Connect Sales & Marketing: Building Your B2B SaaS Demand Gen Waterfall   If you’ve ever worked alongside either a sales or marketing team, you likely already know that they don’t often see eye to eye. Marketing frequently gets siloed into their lead generation efforts while sales often feels confident that they have the biggest impact on those leads turning into paying customers. The unfortunate reality of this scenario is that one of the most impactful relationships affecting the buyer journey is the one between sales and marketing. While they often operate independently, they are designed to work most effectively as…
Shannon Prager
August 8, 2022
B2B MarketingDemand GenerationDigital MarketingIntegrated MarketingMarketing StrategySaaS Go to Market Strategy

How An Integrated Campaign Engine Streamlines Your Marketing to Drive Up Demand for Your SaaS

How An Integrated Campaign Engine Streamlines Your Marketing to Drive Up Demand for Your SaaS   Companies marketing in today’s digital world are always looking for ways to increase their content output to engage with more of their target market and drive demand for their B2B SaaS company. After all, 65% of businesses say generating traffic and leads is their biggest digital marketing challenge.  Just focusing on generating content often leads to an overflow of information for your potential clients without much of a go-to-market strategy behind it, or a clear path to move those prospects through the entire buying…
Shannon Prager
July 13, 2022
Demand GenerationDigital MarketingGTMIntegrated Marketing FeatureMarketing PlanningMarketing StrategySaaS Go to Market Strategy

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It Did you know that SaaS companies invest 80-120% of their revenue in marketing and sales in their first five years of existence? If you’re investing all of your revenue into marketing, shouldn’t you know whether your messaging is having the impact it should? In our B2B SaaS Maturity model, we explore a powerful process for making your SaaS marketing efforts and demand generation strategies more proactive, connected, and intelligent when taking advantage of digital media and connecting with the audiences that matter most to your…
Shannon Prager
March 29, 2022
Marketing StrategyMessaging StrategyTarget Marketing

SaaS Marketing: How to Communicate With Your B2B Buyer Persona

SaaS Marketing: How to Communicate With Your B2B Buyer Persona Value proposition, messaging, and positioning are all fancy marketing terms to describe the intention your company wishes to set with your B2B buyer persona. While these three things individually are different, when you weave them together, your customers should walk away with an understanding of: Who you are as a company The value your B2B tech company provides to them How can you help them solve a pain point, in a unique way What your company stands for   This core understanding serves as the foundation for what your B2B SaaS…
Shannon Prager
December 13, 2021
Content MarketingMarketing StrategyMessaging StrategyMessaging Strategy Feature

Learn How to Create Connections With A B2B SaaS Messaging Strategy

Learn How to Create Connections With A B2B SaaS Messaging Strategy From sales emails, monthly newsletters, and gated webinars to social media posts, your B2B SaaS organization is sending messages to your target audience around the clock. But, are those messages resonating with your target audience?  Ask yourself: When your target audience is scrolling through social media and reading your newsletters, are they receiving the same core message?  Are the messages speaking to their core pains? Would your target audience classify your messaging as consistent? Chances are, if your marketing and sales teams are not working congruently, the messages your…
Shannon Prager
October 15, 2021
Content Marketing FeatureMarketing StrategyMessaging Strategy

B2B SaaS Messaging: Stand Out From The Crowd

B2B SaaS Messaging: Stand Out From The Crowd Effective marketing is simple, consistent, compelling, and persuasive. The easiest way to make that happen is by developing a great messaging strategy for your B2B SaaS organization. An effective B2B SaaS messaging strategy outlines what your organization does and how it differs from the competition. A B2B messaging strategy should serve as the foundation of everything you write from elevator pitches to website copy as well as your marketing and sales materials - to ensure that your marketing efforts are cohesive and effective. (more…)
Shannon Prager
September 28, 2021
Marketing StrategyMessaging StrategyMessaging Strategy Feature

How to Craft a Unique Value Proposition For Your B2B SaaS Organization

How to Craft a Unique Value Proposition For Your B2B SaaS Organization A unique value proposition and corporate messaging is the starting point for any B2B SaaS marketing plan.  Why? It solidifies who your business is and what you can provide for your customers. Without a clear value proposition, your prospective B2B SaaS buyers won’t know what problems or pains you can solve for them. (more…)
Shannon Prager
April 13, 2021