Show your target market the love,
so they don’t show you the door

Put demand generation expertise to work for you

Demand generation marketing
leads to better leads

So you’ve tried a ton of marketing tactics, but still aren’t getting the traction you need? We feel your pain and are here to help. With a highly integrated demand generation strategy, you can connect better with your customers, increase your leads and really turn the volume up on brand loyalty and sales.

Target Marketing

You must know your target to own your market.

 

DID YOU KNOW: Successful marketers are 242% more likely to perform buyer persona research once per quarter or more.
targetmarketing
Featured Blog

Target Marketing Best Practices: Connect With Your B2B Tech Customers

Target Marketing Best Practices: Connect With Your B2B Tech Customers Sharpen your arrows! We are going to help you hit your target’s bullseye every time — your target audience that is.  (more…)
FEATURED VIDEO

Target Marketing and Buyer Personas

Join Leadit Marketing’s President, Shannon Prager, discuss how you can reset your target marketing strategy in the wake of a crisis.

Messaging and Value Proposition

Great messaging gets to the heart of what really matters to your customers.

 

DID YOU KNOW: 45% of companies target specific value propositions for specific buyer personas.
Content Marketing

Learn How to Create Connections With A B2B SaaS Messaging Strategy

Learn How to Create Connections With A B2B SaaS Messaging Strategy From sales emails, monthly newsletters, and gated webinars to social media posts, your B2B SaaS organization is sending messages to your target audience around the clock. But, are those messages resonating with your target audience?  Ask yourself: When your target audience is scrolling through social media and reading your newsletters, are they receiving the same core message?  Are the messages speaking to their core pains? Would your target audience classify your messaging as consistent? Chances are, if your marketing and sales teams are not working congruently, the messages your…
FEATURED VIDEO

Messaging and Value Proposition: Right Message, Right Time Takes on a Whole New Meaning Now.

Join Leadit Marketing’s President, Shannon Prager, as she discusses value proposition, messaging and positioning. A clear, consistent customer-focused message can be the difference between a phenomenally successful marketing campaign and an utter waste of time and money. Your sweet spot mixed with your customer’s pains is where the truly valuable stories are.

Content Marketing

Customers respond when you hit them with content this is dead on.

 

DID YOU KNOW: 62% of B2B Tech marketers said that creating engaging content is their biggest marketing strategy challenge.
Content Marketing Feature

B2B SaaS Messaging: Stand Out From The Crowd

B2B SaaS Messaging: Stand Out From The Crowd Effective marketing is simple, consistent, compelling, and persuasive. The easiest way to make that happen is by developing a great messaging strategy for your B2B SaaS organization. An effective B2B SaaS messaging strategy outlines what your organization does and how it differs from the competition. A B2B messaging strategy should serve as the foundation of everything you write from elevator pitches to website copy as well as your marketing and sales materials - to ensure that your marketing efforts are cohesive and effective. (more…)
FEATURED VIDEO

Content Marketing: Managing Your B2B Content Marketing Strategy During A Crisis

Join Leadit Marketing’s President, Shannon Prager, as she discusses the importance of content marketing. If 80%+ of the buying journey happens online, you better have a strong content strategy to help you sell.

Sales and Marketing Alignment

When sales and marketing are on the same team. Everyone wins.

 

DID YOU KNOW: 87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth.
Marketing and Sales Silos
Featured Blog

Sales And Marketing Alignment: Breakdown Silos In Your B2B Tech Organization

Sales And Marketing Alignment: Breakdown Silos In Your B2B Tech Organization When was the last time your sales and marketing teams met for a meeting? More specifically, when did the two teams last work together on the same project? (more…)
FEATURED VIDEO

Sales and Marketing Alignment: When Sales and Marketing are on the Same Team, Everyone Wins

Join Leadit Marketing’s President, Shannon Prager, as she tells us why your sales and marketing teams must be aligned. Did you know when marketing and sales are on the same team, tech companies grow revenue 35% times faster? No joke.

Integrated Marketing and Campaigns

Multi-channel your message and multiply the love. Integrate your way to greatness.

 

DID YOU KNOW: Integrated campaigns across more than four channels can outperform single or dual-channel campaigns by 300%.
Demand Generation

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It Did you know that SaaS companies invest 80-120% of their revenue in marketing and sales in their first five years of existence? If you’re investing all of your revenue into marketing, shouldn’t you know whether your messaging is having the impact it should? In our B2B SaaS Maturity model, we explore a powerful process for making your SaaS marketing efforts and demand generation strategies more proactive, connected, and intelligent when taking advantage of digital media and connecting with the audiences that matter most to your…
FEATURED VIDEO

Get a Step-By-Step Guide to Integrated Marketing and Campaigns

Join Leadit Marketing’s President, Shannon Prager, as she shares the “secret sauce” to our company and how we can help you connect with your customers on multiple channels through integrated marketing.

Know Them. Understand Them. Serve Them.

Drive demand to your B2B tech company with our 5 building blocks.

WHAT WE DO

Once we go to work together, we see ourselves as your strategic partner and trusted advisor. Of course, we’ll work towards distinct goals and deliverables, but as your company grows we often find ourselves in a role that is a seamless extension of your vision and your team.

Market/Buyer
Persona Research
Marketing Strategy
and Planning
Digital
Marketing
Social
Media
Branding and
Creative
Website
Design
Partner
Marketing
Messaging and
Positioning
Marketing
Automation

MARKET LIKE YOU MEAN IT. LET US SHOW YOU HOW.

B2B Marketing

Connect Sales & Marketing: Building Your B2B SaaS Demand Gen Waterfall

Connect Sales & Marketing: Building Your B2B SaaS Demand Gen Waterfall   If you’ve ever worked alongside either a sales or marketing team, you likely already know that they don’t often see eye to eye. Marketing frequently gets siloed into their lead generation efforts while sales often feels confident that they have the biggest impact on those leads turning into paying customers. The unfortunate reality of this scenario is that one of the most impactful relationships affecting the buyer journey is the one between sales and marketing. While they often operate independently, they are designed to work most effectively as…
B2B Marketing

How An Integrated Campaign Engine Streamlines Your Marketing to Drive Up Demand for Your SaaS

How An Integrated Campaign Engine Streamlines Your Marketing to Drive Up Demand for Your SaaS   Companies marketing in today’s digital world are always looking for ways to increase their content output to engage with more of their target market and drive demand for their B2B SaaS company. After all, 65% of businesses say generating traffic and leads is their biggest digital marketing challenge.  Just focusing on generating content often leads to an overflow of information for your potential clients without much of a go-to-market strategy behind it, or a clear path to move those prospects through the entire buying…
Demand Generation

Infographic: Strategic Demand Generation for the Modern B2B SaaS Company

Infographic: Strategic Demand Generation for the Modern B2B SaaS Company As a tech company, what is it that you create?  In concrete terms, the answer is simple— software for your customers. But the tech powering your service offering isn’t really what matters most. What matters most is your customers’ needs, your understanding of those needs, and how your product meets them. Getting that message across to your customers is what good marketing is all about. Why is marketing important? When it comes to marketing for B2B SaaS companies in the modern era, it’s critical to master the entire end-to-end journey…

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