Connect Sales & Marketing: Building Your B2B SaaS Demand Gen Waterfall If you’ve ever worked alongside either a sales or marketing team, you likely already know that they don’t often see eye to eye. Marketing frequently gets siloed into their lead generation efforts while sales often feels confident that they have the biggest impact on those leads turning into paying customers. The unfortunate reality of this scenario is that one of the most impactful relationships affecting the buyer journey is the one between sales and marketing. While they often operate independently, they are designed to work most effectively as…
Shannon PragerAugust 8, 2022