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Demand Generation

Demand GenerationDigital MarketingIntegrated MarketingIntegrated marketing best practicesMarketing PlanMulti channel marketingOmni channel marketingSaaS Go to Market plan

B2B SaaS Integrated Marketing: Your Identity, Your Message, & Your Target Audience

B2B SaaS Integrated Marketing: Your Identity, Your Message, & Your Target Audience Constantly growing competition, increasing demands on your customers’ attention, and challenging economic circumstances. These all make reaching your customers more difficult than ever. With traditional marketing no longer enough, and digital marketing incredibly complex to manage across a growing list of platforms, what’s the key to competing and winning as a B2B SaaS company? The answer: integrated marketing, or marketing that emphasizes a consistent brand experience for customers across every channel in which your brand has a presence. Here’s what you need to know about getting started. Review…
Shannon Prager
May 9, 2022
Demand GenerationDigital MarketingGTMIntegrated Marketing FeatureMarketing PlanMarketing StrategySaaS Go to Market Strategy

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It Did you know that SaaS companies invest 80-120% of their revenue in marketing and sales in their first five years of existence? If you’re investing all of your revenue into marketing, shouldn’t you know whether your messaging is having the impact it should? In our B2B SaaS Maturity model, we explore a powerful process for making your SaaS marketing efforts and demand generation strategies more proactive, connected, and intelligent when taking advantage of digital media and connecting with the audiences that matter most to your…
Shannon Prager
March 29, 2022
Buyer PersonasDemand GenerationGTMSaaS Go to Market StrategyTarget Marketing

With Your SaaS Go-To-Market Strategy, You’re Never One and Done

With Your SaaS Go-To-Market Strategy, You’re Never One and Done Whether you’re launching a new SaaS company, updating your SaaS brand, or launching a new feature, product or service there are several very common missteps that all point to critical areas of misalignment in fast-growing SaaS companies. At Leadit, we help tech and SaaS companies build digital marketing strategies that work now and build foundations for better marketing tomorrow. Along the way, we’ve seen a few common problems plague SaaS brands at every stage of their marketing maturity, such as: Failing to understand customers in the ways that matter most…
Shannon Prager
February 18, 2022