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Integrated Marketing

Demand GenerationDigital MarketingIntegrated MarketingIntegrated marketing best practicesMarketing PlanMulti channel marketingOmni channel marketingSaaS Go to Market plan

B2B SaaS Integrated Marketing: Your Identity, Your Message, & Your Target Audience

B2B SaaS Integrated Marketing: Your Identity, Your Message, & Your Target Audience Constantly growing competition, increasing demands on your customers’ attention, and challenging economic circumstances. These all make reaching your customers more difficult than ever. With traditional marketing no longer enough, and digital marketing incredibly complex to manage across a growing list of platforms, what’s the key to competing and winning as a B2B SaaS company? The answer: integrated marketing, or marketing that emphasizes a consistent brand experience for customers across every channel in which your brand has a presence. Here’s what you need to know about getting started. Review…
Shannon Prager
May 9, 2022
Integrated Marketing

Why Integrated Marketing is the Key to Your Success

If you’re marketing for B2B today, you know that one tactic alone won’t be the silver bullet. It’s the collection of all campaigns and tactics working together. Successful integrated marketing strategy starts with a committed brand focus, including a differentiated position, a compelling messaging platform with unique messages to critical audiences, and a savvy integrated marketing plan that connects all touchpoints that could influence and persuade buyers. (more…)
Shannon Prager
June 28, 2017
Content MarketingDemand GenerationEvent MarketingFunnel MarketingIntegrated MarketingLead NurturingMarketing AutomationMarketing PlanMarketing PlanningMarketing Tactics

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest. (more…)
Shannon Prager
November 2, 2016
Channel MarketingIntegrated Marketing

How to Create a Channel Marketing Program Your Partners Will Love

This blog was updated on August 3, 2021. Successful partnerships are the cornerstone of many B2B companies and having an effective channel marketing program is essential for long-term sustainable success. A channel partner program can be used to encourage partners to recommend and sell the company’s products and associated services. Essentially, it’s a clever way of extending a company’s sales and marketing reach to new audiences through other complementary partners. Growing companies can take particular advantage of channel marketing to rapidly increase market exposure. But channel marketing isn’t easy. It takes a lot of strategizing, planning, and collaborating internally across…
Shannon Prager
July 27, 2016
Channel MarketingIntegrated MarketingMarketing Plan

10 Ways to Evaluate Channel Marketing Management (CMM) Platforms

Effective channel marketing management (CMM) requires channel teams to have a dedicated program and methodology designed to deliver campaign materials and programs to partners.  But it doesn't stop there.  It also needs to foster a collaborative relationship with your partners to encourage and support joint lead generation and sales efforts. To accomplish this, channel teams need a robust and comprehensive platform for channel marketing management. There are several viable CMM options to choose from, a solid evaluation strategy should ensure that you choose the right CMM platform for your business. Before you get started, it's a great idea to understand and…
Shannon Prager
October 7, 2015
Integrated MarketingMarketing AutomationMarketing PlanMarketing Tactics

What’s All the Hype About Predictive Analytics?

  By now, most business owners are aware of sales and marketing automation software and how they can streamline the customer acquisition process. However, there's still a major chasm between the two. Bridging that gap has long proved difficult, but that's all supposed to change thanks to an emerging new technology: predictive analytics. Chances are that you've at least heard predictive analytics, it seems to be the latest marketing buzzword these days!  Can it make a difference for your business? The technology is still evolving, but odds are that it can provide insight into your customers' behavior. (more…)
Shannon Prager
September 3, 2015
Demand GenerationIntegrated MarketingMarketing Planning

Your B2B SaaS Marketing is Integrated, but is it Synchronized?

Integrated marketing is a very powerful demand generation strategy, but simply integrating your marketing, social media, website, etc. is no longer enough.  If you want to succeed in today’s fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with “synchronized” marketing. (more…)
Shannon Prager
July 29, 2015