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Buyer PersonasContent MarketingMarketing PlanMessaging Strategy

The Secret to Great B2B Marketing: The Content Marketing Audit

Marketing in today’s world involves more than just writing a catchy slogan and having a memorable logo. Content is king in the digital realm, and sharing helpful knowledge and assets that have real value to your target audience across so many different channels can be an overwhelming. Which begs the question: How can I keep my company’s marketing goals and assets organized? (more…)
Shannon Prager
October 21, 2015
Buyer PersonasFunnel MarketingMarketing AutomationMarketing Plan

Widen Top of Funnel Marketing and Generate More MQLs

  Guest Blogger Contribution by Brain P. Hession, President and Founder of Oceanos As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). We understand that it starts with a strong top of funnel. The programs we initiate need to produce leads from an audience that can be nurtured into a pool of viable MQLs. If not, conversion rates suffer and, more importantly, we waste resources on misguided opportunities. In response, we have embraced account-based marketing (ABM) as a means to ensure investments are aligned to the optimal audience. (more…)
Shannon Prager
August 18, 2015