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Shannon Prager

Demand GenerationDigital MarketingGTMMarketing PlanningSaaS Go to Market plan

Infographic: Strategic Demand Generation for the Modern B2B SaaS Company

Infographic: Strategic Demand Generation for the Modern B2B SaaS Company As a tech company, what is it that you create?  In concrete terms, the answer is simple— software for your customers. But the tech powering your service offering isn’t really what matters most. What matters most is your customers’ needs, your understanding of those needs, and how your product meets them. Getting that message across to your customers is what good marketing is all about. Why is marketing important? When it comes to marketing for B2B SaaS companies in the modern era, it’s critical to master the entire end-to-end journey…
Shannon Prager
June 15, 2022
Demand GenerationDigital MarketingIntegrated MarketingMarketing PlanMulti channel marketingOmni channel marketingSaaS Go to Market plan

B2B SaaS Integrated Marketing: Your Identity, Your Message, & Your Target Audience

B2B SaaS Integrated Marketing: Your Identity, Your Message, & Your Target Audience Constantly growing competition, increasing demands on your customers’ attention, and challenging economic circumstances. These all make reaching your customers more difficult than ever. With traditional marketing no longer enough, and digital marketing incredibly complex to manage across a growing list of platforms, what’s the key to competing and winning as a B2B SaaS company? The answer: integrated marketing, or marketing that emphasizes a consistent brand experience for customers across every channel in which your brand has a presence. Here’s what you need to know about getting started. Review…
Shannon Prager
May 9, 2022
Demand GenerationDigital MarketingGTMIntegrated Marketing FeatureMarketing PlanMarketing StrategySaaS Go to Market Strategy

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It Did you know that SaaS companies invest 80-120% of their revenue in marketing and sales in their first five years of existence? If you’re investing all of your revenue into marketing, shouldn’t you know whether your messaging is having the impact it should? In our B2B SaaS Maturity model, we explore a powerful process for making your SaaS marketing efforts and demand generation strategies more proactive, connected, and intelligent when taking advantage of digital media and connecting with the audiences that matter most to your…
Shannon Prager
March 29, 2022
Buyer PersonasDemand GenerationGTMSaaS Go to Market StrategyTarget Marketing

With Your SaaS Go-To-Market Strategy, You’re Never One and Done

With Your SaaS Go-To-Market Strategy, You’re Never One and Done Whether you’re launching a new SaaS company, updating your SaaS brand, or launching a new feature, product or service there are several very common missteps that all point to critical areas of misalignment in fast-growing SaaS companies. At Leadit, we help tech and SaaS companies build digital marketing strategies that work now and build foundations for better marketing tomorrow. Along the way, we’ve seen a few common problems plague SaaS brands at every stage of their marketing maturity, such as: Failing to understand customers in the ways that matter most…
Shannon Prager
February 18, 2022
Marketing StrategyMessaging StrategyTarget Marketing

SaaS Marketing: How to Communicate With Your B2B Buyer Persona

Value proposition, messaging, and positioning are all fancy marketing terms to describe the intention your company wishes to set with your B2B buyer persona. While these three things individually are different, when you weave them together, your customers should walk away with an understanding of: Who you are as a company The value your B2B tech company provides to them How can you help them solve a pain point, in a unique way What your company stands for   This core understanding serves as the foundation for what your B2B SaaS company stands for in the mind of your customer. And…
Shannon Prager
December 13, 2021
Content MarketingMarketing StrategyMessaging StrategyMessaging Strategy Feature

Learn How to Create Connections With A B2B SaaS Messaging Strategy

From sales emails, monthly newsletters, and gated webinars to social media posts, your B2B SaaS organization is sending messages to your target audience around the clock. But, are those messages resonating with your target audience?  Ask yourself: When your target audience is scrolling through social media and reading your newsletters, are they receiving the same core message?  Are the messages speaking to their core pains? Would your target audience classify your messaging as consistent? Chances are, if your marketing and sales teams are not working congruently, the messages your customers consume will vary from medium to medium.  Your marketing and…
Shannon Prager
October 15, 2021
Content Marketing FeatureMarketing StrategyMessaging Strategy

B2B SaaS Messaging: Stand Out From The Crowd

Effective marketing is simple, consistent, compelling, and persuasive. The easiest way to make that happen is by developing a great messaging strategy for your B2B SaaS organization. An effective B2B SaaS messaging strategy outlines what your organization does and how it differs from the competition. A B2B messaging strategy should serve as the foundation of everything you write from elevator pitches to website copy as well as your marketing and sales materials - to ensure that your marketing efforts are cohesive and effective. (more…)
Shannon Prager
September 28, 2021
Featured BlogPlay Big

Reinvent Your B2B Marketing Strategy To Drive Demand

Your B2B tech customers are evolving every day; is your marketing strategy doing the same?  If your marketing materials haven’t been refreshed in years, it’s time to reinvent your B2B marketing strategy. Meet your customers where they are today, with content that directly addresses the pains they are experiencing right now. Uncover how you can lay the foundation for connecting more deeply with your customers in our eBook: 5 Building Blocks To Driving Demand for B2B Tech and SaaS Companies. Inside you will learn how you can put demand generation expertise to work for your B2B tech organization, keeping our…
Shannon Prager
July 19, 2021
Featured BlogIntegrated Marketing FeaturePlay Big

Creating Cohesive Messages With Integrated Marketing

From social media to emails and everything in between, your customers are watching you. Every message your sales and marketing teams send out is a reflection of your brand. But what happens when the email newsletter team is not collaborating with the social media team? While the messages the two teams are sending out may not conflict, it may feel like your brand has multiple personalities. Whether you are struggling with: An unwieldy, large marketing department, Sales and marketing teams that do not align, or An overloaded small marketing team, Integrated marketing can help you plan all your pieces together…
Shannon Prager
June 23, 2021