You’ve invested a lot in a professional website. You’ve committed to a marketing budget to drive traffic and you have a well-designed sales process to convert the new leads that will be pouring in from your contact forms.
And then you wait….While 90% of B2B buying decisions start on the web, research shows as little as 2% of those website visitors make contact on that first visit to your web site. The B2B purchasing process simply takes time.
Can you see the gap? You have an engaging website with steady activity, and a successful lead conversion process for those leads that make contact. And unfortunately as far as your sales team is concerned, the 98% that don’t fill out your contact forms on their visit might as well not exist.
What would it mean to your business if you had a way to know who these visitors were – and to get them into your sales pipeline?