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Lead Nurturing

Buyer PersonasLead Nurturing

Buyer Personalization: The B2B Buyer Journey is Unique. Keep it Personal.

Buyer Personalization: The B2B Buyer Journey is Unique. Keep it Personal. Marketers are evolving how they use buyer personas to drive a more focused and personalized buyer experience. What we know is each person has their own unique journey that they go through at their own individual pace.  Data-driven, personalized marketing enables companies to leverage data in real time to create highly individualized buyer experience. (more…)
Shannon Prager
May 2, 2019
Content MarketingDemand GenerationEvent MarketingFunnel MarketingIntegrated MarketingLead NurturingMarketing AutomationMarketing PlanningMarketing Tactics

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest. (more…)
Shannon Prager
November 2, 2016
Lead NurturingRamblings

3 Steps to Set Your Lead Nurture Goals

3 Steps to Set Your Lead Nurture Goals One of the most basic yet often-ignored truths within marketing is to experience success, it’s necessary to define what success means to you, your organization. In short, a successful marketing plan requires setting goals. This becomes particularly important when considering a lead nurturing strategy. Due to the personalized and adaptive nature of lead nurturing as well as the fact it takes place across multiple channels, it is very easy to go off-track and lose control if you are not focused on specific, previously outlined goals. How do we set these goals? Well,…
Shannon Prager
March 30, 2016
Lead NurturingRamblings

When to Use a Drip Campaign vs. Lead Nurturing

When to Use a Drip Campaign vs. Lead Nurturing Drip email campaigns and lead nurturing are both marketing strategies that are considered to be extremely useful and are incorporated into many successful campaigns. While they both have many advantages, it’s important to be able to differentiate between the two. Do they share similarities? Certainly - but there are important differences and which if they are not taken into consideration, can limit their effectiveness or result in them working against you. Here is a brief explanation of the two techniques and advice on when to deploy each strategy. (more…)
Shannon Prager
March 23, 2016