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Ramblings

Lead With WingsRamblings

What Keeps You Awake At Night?

This blog was updated on August 3, 2021. Podcasts are a frequent source of inspiration for me. As I’m on the go, they are easy to take with me. So here’s a new question from one that I’ve been tossing around. Last week I was listening to the SAP podcast by Jennifer Morgan called “A Call to Lead”. She was interviewing Brianna Golodryga, the co-anchor of CBS This Morning. Towards the end of the interview, Jennifer asks Brianna what her favorite interview question is. Brianna describes the question as, “…simple, but always insightful.” Wait for it… “What Keeps You Awake…
Shannon Prager
March 20, 2019
Digital MarketingMarketing TacticsRamblingsWebsite Design

10 Best Practice Tips For Landing Pages

Great landing pages are ones that compel a visitor to take action - fill out a contact form, place an order, subscribe…that is the page’s entire purpose. Every word, image and graphic element on the page should be created to serve that one, single purpose: to share their info and then click on the Call to Action button. The CTA button is that ultimate graphic to which all messages on the page should naturally draw the eye. (more…)
Shannon Prager
September 20, 2017
Marketing PlanMarketing PlanningRamblings

Stop the Random Acts of Marketing

  There is nothing worse for a marketing professional than when random acts of marketing are committed that don’t relate to the larger strategy of the business. It's a waste of money, time and resources. To have the best impact for your business, marketing should be connected to your business growth plans and thought about holistically, rather than consisting of a series of trials and errors. In this article, I’ll show you how to identify the most typical Random Acts of Marketing (RAMs), and help you avoid the trap of a CEO’s sudden whim to try something different - and…
Shannon Prager
March 29, 2017
Ramblings

What Is a Modern Marketer and What Are Their Traits?

  The marketing industry has evolved so much over the past 20 years. In many ways, the tasks, techniques, and skills of today’s marketers would be unrecognizable to the professionals of the past. My father was also in marketing and his eyes glaze over when I talk about some of the programs and tactics we manage today! With the extensive potential of digital techniques, the power of in-depth customer data, and the ever-evolving expectations of consumers, modern marketing is, to some extent, a completely new and different field. (more…)
Shannon Prager
June 15, 2016
Lead NurturingRamblings

3 Steps to Set Your Lead Nurture Goals

  One of the most basic yet often-ignored truths within marketing is to experience success, it’s necessary to define what success means to you, your organization. In short, a successful marketing plan requires setting goals. This becomes particularly important when considering a lead nurturing strategy. Due to the personalized and adaptive nature of lead nurturing as well as the fact it takes place across multiple channels, it is very easy to go off-track and lose control if you are not focused on specific, previously outlined goals. How do we set these goals? Well, this process can actually be broken down…
Shannon Prager
March 30, 2016
Lead NurturingRamblings

When to Use a Drip Campaign vs. Lead Nurturing

  Drip email campaigns and lead nurturing are both marketing strategies that are considered to be extremely useful and are incorporated into many successful campaigns. While they both have many advantages, it’s important to be able to differentiate between the two. Do they share similarities? Certainly - but there are important differences and which if they are not taken into consideration, can limit their effectiveness or result in them working against you. Here is a brief explanation of the two techniques and advice on when to deploy each strategy. (more…)
Shannon Prager
March 23, 2016
Messaging StrategyRamblings

What C-Suite Execs Read Every Day [Social Data]

  Guest Blogger Contribution by Carter Hostelley, CEO of Leadtail. C-Suite executives are all about the big picture. That means having a strategic perspective, while staying aware of market and technology trends that may impact their business. But that’s not all. These executives must also be strong leaders and embrace an entrepreneurial mindset. No wonder they get the cushy offices and fat paychecks, right? So what does the C-Suite read every day to win in the marketplace (plus keep their jobs)? (more…)
Shannon Prager
December 22, 2015
Content MarketingRamblings

No More Boring Content! Why Sales Enablement is More Than Content Delivery

  Guest Blogger Contribution by Tim Hill, President and Co-Founder of Channel Rocket Search this phrase for me—“No more boring content”. The results will show you pages of proof that things in both our business and personal lives can truly bore us to death. From boring conference calls to boring apps to boring cake to boring brands. And yes, boring content. (more…)
Shannon Prager
December 3, 2015