Integrated MarketingMarketing AutomationMarketing PlanMarketing Tactics
By now, most business owners are aware of sales and marketing automation software and how they can streamline the customer acquisition process. However, there's still a major chasm between the two. Bridging that gap has long proved difficult, but that's all supposed to change thanks to an emerging new technology: predictive analytics. Chances are that you've at least heard predictive analytics, it seems to be the latest marketing buzzword these days! Can it make a difference for your business? The technology is still evolving, but odds are that it can provide insight into your customers' behavior. (more…)