In team sports, every member is crucial to winning a game. Everyone plays a key function, and without each member, the team falls apart and can’t succeed. Integrated marketing works the same. (more…)
Shannon PragerJanuary 6, 2021
Creating irresistible calls to action is the key to capturing leads. Here’s a short primer on how to optimize conversion rates using current best practices, including eight power tips you probably haven’t tried yet. (more…)
Shannon PragerDecember 27, 2017
Great landing pages are ones that compel a visitor to take action - fill out a contact form, place an order, subscribe…that is the page’s entire purpose. Every word, image and graphic element on the page should be created to serve that one, single purpose: to share their info and then click on the Call to Action button. The CTA button is that ultimate graphic to which all messages on the page should naturally draw the eye. (more…)
Shannon PragerSeptember 20, 2017
A lot of marketers pay close attention to marketing metrics that measure the results of specific campaigns: clicks, opens, likes, follows, comments, and similar kinds of engagement actions. (more…)
Shannon PragerMay 24, 2017
With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest. (more…)
Shannon PragerNovember 2, 2016
Generating demand for your products or services requires a multi-pronged approach. You must first raise awareness and recognition of your brand, which can be supported with an increase in marketing tactics. Ultimately, with repeat business and further exposure, your sales should improve quite noticeably. This all helps to shape a self-perpetuating cycle of expansion. But, what if you could incorporate the other professional interests you're affiliated with to help you with the heavy lifting? This is where channel (partner) programs come into play. Developing specific demand generation strategies for your channel partners provides the opportunity for exponentially larger growth. Think…
Shannon PragerSeptember 23, 2015
By now, most business owners are aware of sales and marketing automation software and how they can streamline the customer acquisition process. However, there's still a major chasm between the two. Bridging that gap has long proved difficult, but that's all supposed to change thanks to an emerging new technology: predictive analytics. Chances are that you've at least heard predictive analytics, it seems to be the latest marketing buzzword these days! Can it make a difference for your business? The technology is still evolving, but odds are that it can provide insight into your customers' behavior. (more…)
Shannon PragerSeptember 3, 2015
Our 3-Phase Approach to Planning a Successful Marketing Campaign Most B2B marketers approach the marketing planning process based on arbitrary "marketing budget" numbers set by management. With that arbitrary number as a starting point, the marketing department then allocates a certain percentage of that number to each marketing team or role. In such a scenario, the event planning department might get 25% of the pie, the web development section another 25%, with advertising and PR sharing the rest of the budget. (more…)
Shannon PragerJuly 9, 2015
