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Marketing Tactics

Digital MarketingMarketing TacticsRamblingsWebsite Design

10 Best Practice Tips For Landing Pages

Great landing pages are ones that compel a visitor to take action - fill out a contact form, place an order, subscribe…that is the page’s entire purpose. Every word, image and graphic element on the page should be created to serve that one, single purpose: to share their info and then click on the Call to Action button. The CTA button is that ultimate graphic to which all messages on the page should naturally draw the eye. (more…)
Shannon Prager
September 20, 2017
Content MarketingDemand GenerationEvent MarketingFunnel MarketingIntegrated MarketingLead NurturingMarketing AutomationMarketing PlanMarketing PlanningMarketing Tactics

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest. (more…)
Shannon Prager
November 2, 2016
Channel MarketingDemand GenerationMarketing PlanMarketing PlanningMarketing Tactics

Demand Generation Challenges: Making the Most of Your Channel Programs

  Generating demand for your products or services requires a multi-pronged approach. You must first raise awareness and recognition of your brand, which can be supported with an increase in marketing tactics. Ultimately, with repeat business and further exposure, your sales should improve quite noticeably. This all helps to shape a self-perpetuating cycle of expansion. But, what if you could incorporate the other professional interests you're affiliated with to help you with the heavy lifting? This is where channel (partner) programs come into play. Developing specific demand generation strategies for your channel partners provides the opportunity for exponentially larger growth.  Think…
Shannon Prager
September 23, 2015
Integrated MarketingMarketing AutomationMarketing PlanMarketing Tactics

What’s All the Hype About Predictive Analytics?

  By now, most business owners are aware of sales and marketing automation software and how they can streamline the customer acquisition process. However, there's still a major chasm between the two. Bridging that gap has long proved difficult, but that's all supposed to change thanks to an emerging new technology: predictive analytics. Chances are that you've at least heard predictive analytics, it seems to be the latest marketing buzzword these days!  Can it make a difference for your business? The technology is still evolving, but odds are that it can provide insight into your customers' behavior. (more…)
Shannon Prager
September 3, 2015
Demand GenerationMarketing PlanMarketing PlanningMarketing Tactics

Stop creating a marketing “plan” with a bunch of unconnected marketing “tactics”

  Our 3-Phase Approach to Planning a Successful Marketing Campaign   Most B2B marketers approach the marketing planning process based on arbitrary "marketing budget" numbers set by management. With that arbitrary number as a starting point, the marketing department then allocates a certain percentage of that number to each marketing team or role. In such a scenario, the event planning department might get 25% of the pie, the web development section another 25%, with advertising and PR sharing the rest of the budget. (more…)
Shannon Prager
July 9, 2015