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Email Marketing

Best B2B Email Marketing Platforms

While inbound content marketing continues to dominate the field for digital-based companies today, one essential outbound strategy that should remain in every marketer’s toolkit is email marketing. Its continuing ROI value is reflected in the proliferation of email marketing platforms in recent years, with growing features and functionalities not seen in earlier versions. If you’re ready to try a new email platform but aren’t sure which product best suits your business model, here’s a guide to help you evaluate the best email marketing software for your B2B tech organization. (more…)
Shannon Prager
February 21, 2018
Content MarketingDemand GenerationEvent MarketingFunnel MarketingIntegrated MarketingLead NurturingMarketing AutomationMarketing PlanMarketing PlanningMarketing Tactics

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest. (more…)
Shannon Prager
November 2, 2016

5 Characteristics Of The Perfect B2B Tech Email Newsletter

This blog was updated on August 3, 2021. Including an email newsletter as part of your B2B marketing campaign is a cost-effective way to market your business and establish yourself as a trusted industry leader. A newsletter helps you build your brand, stay on your customers’ radar, and increase sales. But here’s where the slope gets slippery: A poorly designed or convoluted email newsletter will only serve to annoy, and it will likely result in the dreaded unsubscribe. On the other hand, a perfectly appointed and highly relevant newsletter will engage your customers and keep them coming back for more.…
Shannon Prager
March 25, 2015