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Buyer PersonasDemand GenerationGTMSaaS Go to Market StrategyTarget Marketing

With Your SaaS Go-To-Market Strategy, You’re Never One and Done

With Your SaaS Go-To-Market Strategy, You’re Never One and Done Whether you’re launching a new SaaS company, updating your SaaS brand, or launching a new feature, product or service there are several very common missteps that all point to critical areas of misalignment in fast-growing SaaS companies. At Leadit, we help tech and SaaS companies build digital marketing strategies that work now and build foundations for better marketing tomorrow. Along the way, we’ve seen a few common problems plague SaaS brands at every stage of their marketing maturity, such as: Failing to understand customers in the ways that matter most…
Shannon Prager
February 18, 2022
Marketing StrategyMessaging StrategyTarget Marketing

SaaS Marketing: How to Communicate With Your B2B Buyer Persona

Value proposition, messaging, and positioning are all fancy marketing terms to describe the intention your company wishes to set with your B2B buyer persona. While these three things individually are different, when you weave them together, your customers should walk away with an understanding of: Who you are as a company The value your B2B tech company provides to them How can you help them solve a pain point, in a unique way What your company stands for   This core understanding serves as the foundation for what your B2B SaaS company stands for in the mind of your customer. And…
Shannon Prager
December 13, 2021