Skip to main content
Category

Messaging Strategy

Content MarketingMarketing StrategyMessaging StrategyMessaging Strategy Feature

Learn How to Create Connections With A B2B SaaS Messaging Strategy

From sales emails, monthly newsletters, and gated webinars to social media posts, your B2B SaaS organization is sending messages to your target audience around the clock. But, are those messages resonating with your target audience?  Ask yourself: When your target audience is scrolling through social media and reading your newsletters, are they receiving the same core message?  Are the messages speaking to their core pains? Would your target audience classify your messaging as consistent? Chances are, if your marketing and sales teams are not working congruently, the messages your customers consume will vary from medium to medium.  Your marketing and…
Shannon Prager
October 15, 2021
Content Marketing FeatureMarketing StrategyMessaging Strategy

B2B SaaS Messaging: Stand Out From The Crowd

Effective marketing is simple, consistent, compelling, and persuasive. The easiest way to make that happen is by developing a great messaging strategy for your B2B SaaS organization. An effective B2B SaaS messaging strategy outlines what your organization does and how it differs from the competition. A B2B messaging strategy should serve as the foundation of everything you write from elevator pitches to website copy as well as your marketing and sales materials - to ensure that your marketing efforts are cohesive and effective. (more…)
Shannon Prager
September 28, 2021
Messaging StrategyRamblings

What C-Suite Execs Read Every Day [Social Data]

  Guest Blogger Contribution by Carter Hostelley, CEO of Leadtail. C-Suite executives are all about the big picture. That means having a strategic perspective, while staying aware of market and technology trends that may impact their business. But that’s not all. These executives must also be strong leaders and embrace an entrepreneurial mindset. No wonder they get the cushy offices and fat paychecks, right? So what does the C-Suite read every day to win in the marketplace (plus keep their jobs)? (more…)
Shannon Prager
December 22, 2015
Buyer PersonasContent MarketingMarketing PlanMessaging Strategy

The Secret to Great B2B Marketing: The Content Marketing Audit

Marketing in today’s world involves more than just writing a catchy slogan and having a memorable logo. Content is king in the digital realm, and sharing helpful knowledge and assets that have real value to your target audience across so many different channels can be an overwhelming. Which begs the question: How can I keep my company’s marketing goals and assets organized? (more…)
Shannon Prager
October 21, 2015