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Reinvent Your B2B Marketing Strategy To Drive Demand

Reinvent Your B2B Marketing Strategy To Drive Demand Your B2B tech customers are evolving every day; is your marketing strategy doing the same?  If your marketing materials haven’t been refreshed in years, it’s time to reinvent your B2B marketing strategy. Meet your customers where they are today, with content that directly addresses the pains they are experiencing right now. Uncover how you can lay the foundation for connecting more deeply with your customers in our eBook: 5 Building Blocks To Driving Demand for B2B Tech and SaaS Companies. Inside you will learn how you can put demand generation expertise to…
Shannon Prager
July 19, 2021
General

What Is a Modern Marketer and What Are Their Traits?

What Is a Modern Marketer and What Are Their Traits? The marketing industry has evolved so much over the past 20 years. In many ways, the tasks, techniques, and skills of today’s marketers would be unrecognizable to the professionals of the past. My father was also in marketing and his eyes glaze over when I talk about some of the programs and tactics we manage today! With the extensive potential of digital techniques, the power of in-depth customer data, and the ever-evolving expectations of consumers, modern marketing is, to some extent, a completely new and different field. (more…)
Shannon Prager
June 15, 2016
General

5 Characteristics Of The Perfect B2B Tech Email Newsletter

This blog was updated on August 3, 2021. 5 Characteristics Of The Perfect B2B Tech Email Newsletter Including an email newsletter as part of your B2B marketing campaign is a cost-effective way to market your business and establish yourself as a trusted industry leader. A newsletter helps you build your brand, stay on your customers’ radar, and increase sales. But here’s where the slope gets slippery: A poorly designed or convoluted email newsletter will only serve to annoy, and it will likely result in the dreaded unsubscribe. On the other hand, a perfectly appointed and highly relevant newsletter will engage…
Shannon Prager
March 25, 2015