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Customer Marketing

Customer Marketing

How to Surprise, Delight and Retain More Customers

How to Surprise, Delight and Retain More Customers Why is it so important to have a customer retention strategy? There are plenty of reasons. A base of revenues to allow higher growth, of course, is one. From a marketer’s perspective, the best reason is that acquiring a new customer can cost 5x more than keeping an existing one. For every paying customer you lose, you have to expend five times the effort and funds to replace them. Besides that key statistic, there are other reasons for surprising and delighting your customers. In almost every business, you’ll find that one of…
Shannon Prager
January 25, 2019
Customer MarketingDemand Generation

Upselling and Cross Selling: How To Drive Sales Growth With Customers

Upselling and Cross Selling: How To Drive Sales Growth With Customers In last week's blog, I talked about the customer lifecycle, and how savvy management of your existing customer relationships can be a primary growth driver. This week, I drill down to look at two powerful techniques for nurturing and expanding the value of your company’s existing customers: cross selling and upselling. (more…)
Shannon Prager
December 15, 2016