Successful partnerships are the cornerstone of many B2B companies and having an effective channel marketing program is essential for long-term sustainable success. A channel partner program is a business strategy that companies use to encourage partners to recommend and sell the company’s products and associated services. Essentially, it’s a clever way of extending a company’s… Read more »
Monthly Archives:: July 2016
A corporate messaging platform is the backbone of a company’s external image, so it must be clear, powerful, compelling and differentiating. Consistent messaging ensures everyone in an organization is on the same page in terms of company identify, purpose, and communication throughout the entire customer experience.
It takes a lot of work to drive traffic to a website. If your site is not designed to capture leads, however, then the site traffic will be lost. In order to ensure SEO and SEM efforts don’t go to waste, your website should be set up to engage existing customers, to capture leads, and to… Read more »
Writing a great blog post is a specialized skill. In order to create posts that people will actually read and appreciate, it is helpful to understand what goes into the creation of a great blog post. Here are a few tips and tricks to craft a blog post that provides value to readers.