The 10 Hottest Marketing Trends for 2017

Posted by & filed under Uncategorized.

  As someone whose job and professional interests draw me to follow the cutting-edge trends in digital marketing, it helps me to gather my observations on this fast-evolving industry into a bigger picture. I like to understand why we do things differently now this year than we did last year- or three years ago. But… Read more »

What’s Your Customer Marketing Plan for 2017?

Posted by & filed under Funnel Marketing, Marketing Management, Marketing Plan, Marketing Planning.

Are you thinking about your customers in your marketing plan?  Because if you’re not, you can bet your competitors are!  Because so much of a marketer’s focus is on new customer acquisition, sometimes we forget that nurturing your existing customer base is just as important and, in most instances, even more profitable. It’s not just… Read more »