A lot of marketers pay close attention to marketing metrics that measure the results of specific campaigns: clicks, opens, likes, follows, comments, and similar kinds of engagement actions. However, these don’t always measure the bottom-line results that you expect – hope – will show up in company profits. When you report to your CMO,… Read more »
Monthly Archives:: May 2017
Email practices have changed a lot in recent years. Want to make sure your email campaigns are optimized for success? Here’s a rundown of 12 things you need to know about email best practices for 2017.