Customer Marketing

How to Surprise, Delight and Retain More Customers Why is it so important to have a customer retention strategy? There are plenty of reasons. A base of revenues to allow higher growth, of course, is one. From a marketer’s perspective, the best reason is that acquiring a new customer can cost 5x more than keeping an existing one. For every paying customer you lose, you have to expend five times the effort and funds to replace them. Besides that key statistic, there are other reasons for surprising and delighting your customers. In almost every business, you’ll find that one of…