CRM: The engine that drives marketing and sales teams Managing prospect and customer relationships can be a huge challenge for many B2B companies. I see it time and time again, the bigger the company and the more people touching the CRM system, the more challenging governance of that system becomes. It's really quite simple though. If this is the tool that glues so many departments together, it's worth the investment in people, processes and SLAs to govern it to ensure it's a source of truth for your company. (more…)
Shannon PragerJune 4, 2015
