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Digital Marketing

B2B MarketingDemand GenerationDigital MarketingIntegrated MarketingMarketing StrategySaaS Go to Market Strategy

Building a Recession-Proof Marketing Operation for your B2B SaaS

Building a Recession-Proof Marketing Operation for your B2B SaaS B2B SaaS companies, along with almost all tech companies, have been prepping for the inevitable - a recession in 2023. We’ve seen the effects of the predicted slow down with mass layoffs and companies tightening their proverbial belts to make sure they can weather the storm, however long it lasts. While cutbacks help, companies need to continue to generate leads, sales and revenue to stay afloat and remain relevant in their respective markets. So B2B SaaS companies are asking themselves the question - how do we do both? In a strong…
Shannon Prager
March 27, 2023
B2B MarketingDemand GenerationDigital MarketingIntegrated MarketingMarketing StrategySaaS Go to Market Strategy

Exploring the Marketing Secrets Behind the Fastest Growing B2B SaaS Startups of 2023

Exploring the Marketing Secrets Behind the Fastest Growing B2B SaaS Startups of 2023 The B2B SaaS (Software as a Service) industry is one of the fastest growing sectors in the world, with a projected $157 billion market size by 2023. With the rise of cloud computing, more businesses and individuals are turning to SaaS solutions to increase their operational efficiency and reduce costs. Year after year we see new SaaS startups hit the market - some taking off and becoming household names, and others falling to the wayside never to be heard from again. As you look to grow your…
Shannon Prager
February 17, 2023
B2B MarketingDemand GenerationDigital MarketingIntegrated MarketingMarketing StrategySaaS Go to Market Strategy

B2B SaaS Marketing Trends to Watch in 2023

B2B SaaS Marketing Trends to Watch in 2023   The only true constant in digital marketing for B2B SaaS companies is that it’s never constant. Marketing trends evolve as buyers and the way they consume content changes. Due to the nature of our day job at Leadit Marketing, we regularly evaluate the market to stay cutting edge on what is and isn’t working in demand generation for fast growing B2B SaaS companies.  The nature of B2B SaaS companies is that they are typically market innovators and early adopters of new technologies, so positioning them ahead of the pack when it…
Shannon Prager
November 9, 2022
B2B MarketingDemand GenerationDigital MarketingIntegrated MarketingMarketing StrategySaaS Go to Market Strategy

Don’t Bury Your SaaS Leads with a Poor Segmentation Strategy

Don’t Bury Your SaaS Leads with a Poor Segmentation Strategy   Oftentimes as people begin to promote their B2B SaaS company in an attempt to generate leads and acquire customers, they will make assumptions about the buyer journey. They usually look at that experience as linear and consistent across all prospects, but that couldn’t be further from the truth. Just like any group of people, buyers all look different from one another. They consume information differently. They have differing needs. They take varying degrees of time to actually move through a buying cycle. So why are B2B SaaS marketers treating…
Shannon Prager
October 9, 2022
B2B MarketingDemand GenerationDigital MarketingIntegrated MarketingMarketing StrategySaaS Go to Market Strategy

Connect Sales & Marketing: Building Your B2B SaaS Demand Gen Waterfall

Connect Sales & Marketing: Building Your B2B SaaS Demand Gen Waterfall   If you’ve ever worked alongside either a sales or marketing team, you likely already know that they don’t often see eye to eye. Marketing frequently gets siloed into their lead generation efforts while sales often feels confident that they have the biggest impact on those leads turning into paying customers. The unfortunate reality of this scenario is that one of the most impactful relationships affecting the buyer journey is the one between sales and marketing. While they often operate independently, they are designed to work most effectively as…
Shannon Prager
August 8, 2022
B2B MarketingDemand GenerationDigital MarketingIntegrated MarketingMarketing StrategySaaS Go to Market Strategy

How An Integrated Campaign Engine Streamlines Your Marketing to Drive Up Demand for Your SaaS

How An Integrated Campaign Engine Streamlines Your Marketing to Drive Up Demand for Your SaaS   Companies marketing in today’s digital world are always looking for ways to increase their content output to engage with more of their target market and drive demand for their B2B SaaS company. After all, 65% of businesses say generating traffic and leads is their biggest digital marketing challenge.  Just focusing on generating content often leads to an overflow of information for your potential clients without much of a go-to-market strategy behind it, or a clear path to move those prospects through the entire buying…
Shannon Prager
July 13, 2022
Demand GenerationDigital MarketingGTMMarketing PlanningSaaS Go to Market Strategy

Infographic: Strategic Demand Generation for the Modern B2B SaaS Company

Infographic: Strategic Demand Generation for the Modern B2B SaaS Company As a tech company, what is it that you create?  In concrete terms, the answer is simple— software for your customers. But the tech powering your service offering isn’t really what matters most. What matters most is your customers’ needs, your understanding of those needs, and how your product meets them. Getting that message across to your customers is what good marketing is all about. Why is marketing important? When it comes to marketing for B2B SaaS companies in the modern era, it’s critical to master the entire end-to-end journey…
Shannon Prager
June 15, 2022
Demand GenerationDigital MarketingIntegrated MarketingMarketing PlanningOmni channel marketingSaaS Go to Market Strategy

B2B SaaS Integrated Marketing: Your Identity, Your Message, & Your Target Audience

B2B SaaS Integrated Marketing: Your Identity, Your Message, & Your Target Audience Constantly growing competition, increasing demands on your customers’ attention, and challenging economic circumstances. These all make reaching your customers more difficult than ever. With traditional marketing no longer enough, and digital marketing incredibly complex to manage across a growing list of platforms, what’s the key to competing and winning as a B2B SaaS company? The answer: integrated marketing, or marketing that emphasizes a consistent brand experience for customers across every channel in which your brand has a presence. Here’s what you need to know about getting started. Review…
Shannon Prager
May 9, 2022
Demand GenerationDigital MarketingGTMIntegrated Marketing FeatureMarketing PlanningMarketing StrategySaaS Go to Market Strategy

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It Did you know that SaaS companies invest 80-120% of their revenue in marketing and sales in their first five years of existence? If you’re investing all of your revenue into marketing, shouldn’t you know whether your messaging is having the impact it should? In our B2B SaaS Maturity model, we explore a powerful process for making your SaaS marketing efforts and demand generation strategies more proactive, connected, and intelligent when taking advantage of digital media and connecting with the audiences that matter most to your…
Shannon Prager
March 29, 2022
Digital Marketing

SEO, SEM, and What It Means For Your Brand

SEO, SEM, and What It Means For Your Brand How do the World Cup, 1980’s fashion, the Keto Diet, and Black Panther all relate to your business? They were the top Google searches in their respective categories in the United States in 2018. With billions of Google searches occurring each day, this is not a feat to overlook.  While you may not be competing for Google searches in sports, fashion, diet or movies, there are tons of searches in your respective category. How do you get your brand to the top? (more…)
Shannon Prager
December 10, 2019