Email Marketing: It's Not Dead, It's Evolving Email marketing remains a workhorse for B2B companies seeking to maintain and expand their reach, especially under the constraints of tight budgets and limited staff. (more…)
Shannon PragerApril 6, 2020
Best B2B Email Marketing Platforms While inbound content marketing continues to dominate the field for digital-based companies today, one essential outbound strategy that should remain in every marketer’s toolkit is email marketing. Its continuing ROI value is reflected in the proliferation of email marketing platforms in recent years, with growing features and functionalities not seen in earlier versions. If you’re ready to try a new email platform but aren’t sure which product best suits your business model, here’s a guide to help you evaluate the best email marketing software for your B2B tech organization. (more…)
Shannon PragerFebruary 21, 2018
8 Helpful Tips To Know Before Choosing a Digital Marketing Agency With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest. (more…)
Shannon PragerNovember 2, 2016
