Learn How to Create Connections With A B2B SaaS Messaging Strategy From sales emails, monthly newsletters, and gated webinars to social media posts, your B2B SaaS organization is sending messages to your target audience around the clock. But, are those messages resonating with your target audience? Ask yourself: When your target audience is scrolling through social media and reading your newsletters, are they receiving the same core message? Are the messages speaking to their core pains? Would your target audience classify your messaging as consistent? Chances are, if your marketing and sales teams are not working congruently, the messages your…
Shannon PragerOctober 15, 2021