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Demand GenerationMarketing PlanningSales and Marketing Feature

Recession-Proof Your B2B SaaS Marketing and Sales Strategy

Recession-Proof Your B2B SaaS Marketing and Sales Strategy This post was updated on August 31, 2021. The pains that your business was solving four weeks ago look nothing like the pains you are solving today. In all cases, your B2B SaaS sales and marketing strategy must shift during this time and if that wasn’t enough to ask, you must shift quickly. Agility is the name of the game.   (more…)
Shannon Prager
April 9, 2020
Demand GenerationMarketing PlanningSales and Marketing Feature

Sales and Marketing Alignment: Kick The Sales And Marketing Silo To The Curb

Sales and Marketing Alignment: Kick The Sales And Marketing Silo To The Curb This post was updated on August 24, 2021. Without a solid marketing effort, even the best product will not sell.  Without a successful sales department, your B2B tech organization will not be in business long enough to build a marketing department or pay its employees. (more…)
Shannon Prager
July 23, 2015