Your B2B SaaS Marketing is Integrated, but is it Synchronized? Integrated marketing is a very powerful demand generation strategy, but simply integrating your marketing, social media, website, etc. is no longer enough. If you want to succeed in today’s fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with “synchronized” marketing. (more…)
Shannon PragerJuly 29, 2015
