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content strategy Archives - Leadit Marketing

Channel MarketingIntegrated Marketing

How to Create a Channel Marketing Program Your Partners Will Love

This blog was updated on August 3, 2021. Successful partnerships are the cornerstone of many B2B companies and having an effective channel marketing program is essential for long-term sustainable success. A channel partner program can be used to encourage partners to recommend and sell the company’s products and associated services. Essentially, it’s a clever way of extending a company’s sales and marketing reach to new audiences through other complementary partners. Growing companies can take particular advantage of channel marketing to rapidly increase market exposure. But channel marketing isn’t easy. It takes a lot of strategizing, planning, and collaborating internally across…
Shannon Prager
July 27, 2016

5 Characteristics Of The Perfect B2B Tech Email Newsletter

This blog was updated on August 3, 2021. Including an email newsletter as part of your B2B marketing campaign is a cost-effective way to market your business and establish yourself as a trusted industry leader. A newsletter helps you build your brand, stay on your customers’ radar, and increase sales. But here’s where the slope gets slippery: A poorly designed or convoluted email newsletter will only serve to annoy, and it will likely result in the dreaded unsubscribe. On the other hand, a perfectly appointed and highly relevant newsletter will engage your customers and keep them coming back for more.…
Shannon Prager
March 25, 2015