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Demand Generation Archives - Leadit Marketing

B2B MarketingDemand GenerationDigital MarketingIntegrated MarketingMarketing StrategySaaS Go to Market Strategy

Connect Sales & Marketing: Building Your B2B SaaS Demand Gen Waterfall

Connect Sales & Marketing: Building Your B2B SaaS Demand Gen Waterfall   If you’ve ever worked alongside either a sales or marketing team, you likely already know that they don’t often see eye to eye. Marketing frequently gets siloed into their lead generation efforts while sales often feels confident that they have the biggest impact on those leads turning into paying customers. The unfortunate reality of this scenario is that one of the most impactful relationships affecting the buyer journey is the one between sales and marketing. While they often operate independently, they are designed to work most effectively as…
Shannon Prager
August 8, 2022
B2B MarketingDemand GenerationDigital MarketingIntegrated MarketingMarketing StrategySaaS Go to Market Strategy

How An Integrated Campaign Engine Streamlines Your Marketing to Drive Up Demand for Your SaaS

How An Integrated Campaign Engine Streamlines Your Marketing to Drive Up Demand for Your SaaS   Companies marketing in today’s digital world are always looking for ways to increase their content output to engage with more of their target market and drive demand for their B2B SaaS company. After all, 65% of businesses say generating traffic and leads is their biggest digital marketing challenge.  Just focusing on generating content often leads to an overflow of information for your potential clients without much of a go-to-market strategy behind it, or a clear path to move those prospects through the entire buying…
Shannon Prager
July 13, 2022
Demand GenerationDigital MarketingGTMMarketing PlanningSaaS Go to Market Strategy

Infographic: Strategic Demand Generation for the Modern B2B SaaS Company

Infographic: Strategic Demand Generation for the Modern B2B SaaS Company As a tech company, what is it that you create?  In concrete terms, the answer is simple— software for your customers. But the tech powering your service offering isn’t really what matters most. What matters most is your customers’ needs, your understanding of those needs, and how your product meets them. Getting that message across to your customers is what good marketing is all about. Why is marketing important? When it comes to marketing for B2B SaaS companies in the modern era, it’s critical to master the entire end-to-end journey…
Shannon Prager
June 15, 2022
Demand GenerationDigital MarketingGTMIntegrated Marketing FeatureMarketing PlanningMarketing StrategySaaS Go to Market Strategy

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It Did you know that SaaS companies invest 80-120% of their revenue in marketing and sales in their first five years of existence? If you’re investing all of your revenue into marketing, shouldn’t you know whether your messaging is having the impact it should? In our B2B SaaS Maturity model, we explore a powerful process for making your SaaS marketing efforts and demand generation strategies more proactive, connected, and intelligent when taking advantage of digital media and connecting with the audiences that matter most to your…
Shannon Prager
March 29, 2022