Email Marketing: It's Not Dead, It's Evolving Email marketing remains a workhorse for B2B companies seeking to maintain and expand their reach, especially under the constraints of tight budgets and limited staff. (more…)
Shannon PragerApril 6, 2020
Best B2B Email Marketing Platforms While inbound content marketing continues to dominate the field for digital-based companies today, one essential outbound strategy that should remain in every marketer’s toolkit is email marketing. Its continuing ROI value is reflected in the proliferation of email marketing platforms in recent years, with growing features and functionalities not seen in earlier versions. If you’re ready to try a new email platform but aren’t sure which product best suits your business model, here’s a guide to help you evaluate the best email marketing software for your B2B tech organization. (more…)
Shannon PragerFebruary 21, 2018
This blog was updated on August 3, 2021. 5 Characteristics Of The Perfect B2B Tech Email Newsletter Including an email newsletter as part of your B2B marketing campaign is a cost-effective way to market your business and establish yourself as a trusted industry leader. A newsletter helps you build your brand, stay on your customers’ radar, and increase sales. But here’s where the slope gets slippery: A poorly designed or convoluted email newsletter will only serve to annoy, and it will likely result in the dreaded unsubscribe. On the other hand, a perfectly appointed and highly relevant newsletter will engage…
Shannon PragerMarch 25, 2015
