If your team has adopted processes for Account Based Marketing, you already know what it’s supposed to be doing, which is to help you align marketing and sales to build richer revenue streams for your company. But are you sure it’s really doing all that it could or should? Truly effective ABM execution takes ongoing thought, planning and especially a sharp acumen.
According to Sirius Decisions, just over a third of B2B companies report tight alignment between sales and marketing in ABM. Clearly there is room for improvement across the B2B industry spectrum. Here, then, are some tips to help you step up your game and tweak some of your strategies for better results with your ABM.