The power of Facebook marketing is a force you can’t ignore. 93% of marketers have adopted the platform to target specific audiences in their advertising strategies. With an average of 1.18 billion daily active users on Facebook, the possibilities of target audiences are endless.
It’s no doubt that 2018 is a huge year for this strategy with all the buzz surrounding Facebook ads and the potential to reach your unique customers. However, executing an effective Facebook campaign isn’t something you can accomplish overnight. There are a variety of factors and variables to consider, which come with research and a well-defined understanding of your target audience.
Each step should be meticulously thought-out, so that you don’t lose your chance to reach the right people. This blog outlines the top 10 tips to execute an effective Facebook advertising strategy, so that you can come out of 2018 with a nice return on investment.