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Demand GenerationMarketing PlanningSales and Marketing Feature

Recession-Proof Your B2B SaaS Marketing and Sales Strategy

Recession-Proof Your B2B SaaS Marketing and Sales Strategy This post was updated on August 31, 2021. The pains that your business was solving four weeks ago look nothing like the pains you are solving today. In all cases, your B2B SaaS sales and marketing strategy must shift during this time and if that wasn’t enough to ask, you must shift quickly. Agility is the name of the game.   (more…)
Shannon Prager
April 9, 2020
Video Marketing

Video Marketing: The Boost Your Business Needs

Video Marketing: The Boost Your Business Needs Lights, Camera and…Action! Video is undoubtedly the tool shaping the future of marketing, sales, and customer service for both B2C and B2B companies. Videos are a pivotal part of your marketing strategy; thus, it is vital businesses know how to utilize videos. (more…)
Shannon Prager
January 16, 2020
Digital Marketing

SEO, SEM, and What It Means For Your Brand

SEO, SEM, and What It Means For Your Brand How do the World Cup, 1980’s fashion, the Keto Diet, and Black Panther all relate to your business? They were the top Google searches in their respective categories in the United States in 2018. With billions of Google searches occurring each day, this is not a feat to overlook.  While you may not be competing for Google searches in sports, fashion, diet or movies, there are tons of searches in your respective category. How do you get your brand to the top? (more…)
Shannon Prager
December 10, 2019
Ramblings

10 “In-The-Trenches” Tips on How to Develop Your Personal Brand

10 “In-The-Trenches” Tips on How to Develop Your Personal Brand Over the last several weeks I’ve been preparing for a speech I was asked to give to Slalom’s Women’s Leadership group on personal branding. I had an AHA moment as I was preparing this speech and found myself so surprised with how much your brand and your purpose have in common.   (more…)
Shannon Prager
June 7, 2019
Buyer PersonasLead Nurturing

Buyer Personalization: The B2B Buyer Journey is Unique. Keep it Personal.

Buyer Personalization: The B2B Buyer Journey is Unique. Keep it Personal. Marketers are evolving how they use buyer personas to drive a more focused and personalized buyer experience. What we know is each person has their own unique journey that they go through at their own individual pace.  Data-driven, personalized marketing enables companies to leverage data in real time to create highly individualized buyer experience. (more…)
Shannon Prager
May 2, 2019
Ramblings

What Keeps You Awake At Night?

What Keeps You Awake At Night? This blog was updated on August 3, 2021. Podcasts are a frequent source of inspiration for me. As I’m on the go, they are easy to take with me. So here’s a new question from one that I’ve been tossing around. Last week I was listening to the SAP podcast by Jennifer Morgan called “A Call to Lead”. She was interviewing Brianna Golodryga, the co-anchor of CBS This Morning. Towards the end of the interview, Jennifer asks Brianna what her favorite interview question is. Brianna describes the question as, “…simple, but always insightful.” Wait…
Shannon Prager
March 20, 2019
Customer Marketing

How to Surprise, Delight and Retain More Customers

How to Surprise, Delight and Retain More Customers Why is it so important to have a customer retention strategy? There are plenty of reasons. A base of revenues to allow higher growth, of course, is one. From a marketer’s perspective, the best reason is that acquiring a new customer can cost 5x more than keeping an existing one. For every paying customer you lose, you have to expend five times the effort and funds to replace them. Besides that key statistic, there are other reasons for surprising and delighting your customers. In almost every business, you’ll find that one of…
Shannon Prager
January 25, 2019