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Digital Marketing

SEO, SEM, and What It Means For Your Brand

How do the World Cup, 1980’s fashion, the Keto Diet, and Black Panther all relate to your business? They were the top Google searches in their respective categories in the United States in 2018. With billions of Google searches occurring each day, this is not a feat to overlook.  While you may not be competing for Google searches in sports, fashion, diet or movies, there are tons of searches in your respective category. How do you get your brand to the top? (more…)
Shannon Prager
December 10, 2019
Lead With WingsRamblings

What Keeps You Awake At Night?

This blog was updated on August 3, 2021. Podcasts are a frequent source of inspiration for me. As I’m on the go, they are easy to take with me. So here’s a new question from one that I’ve been tossing around. Last week I was listening to the SAP podcast by Jennifer Morgan called “A Call to Lead”. She was interviewing Brianna Golodryga, the co-anchor of CBS This Morning. Towards the end of the interview, Jennifer asks Brianna what her favorite interview question is. Brianna describes the question as, “…simple, but always insightful.” Wait for it… “What Keeps You Awake…
Shannon Prager
March 20, 2019
Customer Marketing

How to Surprise, Delight and Retain More Customers

Why is it so important to have a customer retention strategy? There are plenty of reasons. A base of revenues to allow higher growth, of course, is one. From a marketer’s perspective, the best reason is that acquiring a new customer can cost 5x more than keeping an existing one. For every paying customer you lose, you have to expend five times the effort and funds to replace them. Besides that key statistic, there are other reasons for surprising and delighting your customers. In almost every business, you’ll find that one of your most reliable and consistent lead generation sources…
Shannon Prager
January 25, 2019

Best B2B Email Marketing Platforms

While inbound content marketing continues to dominate the field for digital-based companies today, one essential outbound strategy that should remain in every marketer’s toolkit is email marketing. Its continuing ROI value is reflected in the proliferation of email marketing platforms in recent years, with growing features and functionalities not seen in earlier versions. If you’re ready to try a new email platform but aren’t sure which product best suits your business model, here’s a guide to help you evaluate the best email marketing software for your B2B tech organization. (more…)
Shannon Prager
February 21, 2018