Social media for a B2B marketer can be a tricky thing. It’s easy to share content that is funny or entertaining, or to promote a brand. But most B2B marketers are challenged with using social media to attract new buyers, so sharing rich educational content that establishes you as the quality, go-to source is often the best choice.
When used correctly, social media can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social media without a clear plan.
To benefit from B2B social media, you need to build a clear strategy that takes into account your value proposition, what you’re trying to achieve, who your customers are and what your competition is doing. Read more »