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We’re a society of watchers, more than readers – and growing numbers of business decision makers are basing their purchases on what they see in an online video. Here are some video marketing stats from 2016 that B2B executives can’t afford to ignore. 

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The results emerging from more and more surveys of marketers in B2B companies about Account Based Marketing (ABM) statistics prove that ABM is changing the game with its smart, laser focus on high-value customer acquisition.

A trend marketers can no longer ignore

Going forward, B2B marketers will need to adopt some form of account based marketing strategy for plenty of subjective reasons:

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Did you know that the average email database degrades by nearly 23%* every year? Such a high attrition rate amps up the pressure on marketers to keep their email lists growing organically at a steady pace. Here are 10 different ways you can promote new signups that have proven their worth time and again.

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Going to market with only a set of ideas about how to sell your product is a hit-or-miss proposition – usually a miss. For a successful marketing campaign, you need to start with a good plan. Here’s a checklist of 10 things that should be covered before launching any marketing campaign.

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Business, Technology, Internet and network concept . Young business man working on the tablet of the future , select the virtual screen : Video marketing

 

Have you noticed how videos and video marketing seem to be taking over the Internet these days? You’d be right. Most current research on trends in video marketing estimates that by next year, 74 percent of all Internet traffic will be video.

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