Posted On

Posted On

businessman pressing button on virtual screens

Going to market with only a set of ideas about how to sell your product is a hit-or-miss proposition – usually a miss. For a successful marketing campaign, you need to start with a good plan. Here’s a checklist of 10 things that should be covered before launching any marketing campaign.

Read more »

Posted On

Business, Technology, Internet and network concept . Young business man working on the tablet of the future , select the virtual screen : Video marketing

 

Have you noticed how videos and video marketing seem to be taking over the Internet these days? You’d be right. Most current research on trends in video marketing estimates that by next year, 74 percent of all Internet traffic will be video.

Read more »

Posted On

Posted On

Signpost "Account-Based Marketing"

 

The problem with traditional digital marketing and sales strategies is that in most cases, only 1% of leads turn into customers. In today’s B2B world, dominating your space requires creative, aggressive approaches to capturing greater market share. Account Based Marketing (ABM) is one trending solution that’s bringing real results for many B2B marketers.

Read more »

Posted On

 

 

What’s all this buzz about Account Based Marketing (ABM)? A glance at some of these statistics from Demandbase makes a compelling case for adopting ABM into your marketing strategy:

  • 96 percent of B2B marketers are saying it’s been a key factor in their success
  • 60 percent of those who’ve used it for at least one year attribute a revenue increase of 10 percent or more
  • 71 percent of businesses are considering, testing, or already using it

Read more »

Posted On

marketing stack

 

With digital marketing constantly evolving and changing, no company should be content and just sit back and continue status-quo marketing. Customers tastes, preferences, and ways of consuming information are constantly changing, therefore the technology and implementation of a marketing strategy should be a constantly evolving craft. Top marketers are agile and actively adapting in order to stay at the forefront of their industries.

Read more »

Posted On

digital marketing

 

Digital Marketing Mostly Started with B2C

Digital advertising has been a longtime favorite tactic of B2C marketers, with its ability to draw on your browsing behaviors to serve up ads that always seem to display just what you’ve been looking for.

While B2B Businesses Spent $$$ on Traditional Ads with Diminishing Returns

This has not always been the case with B2B marketing. The B2B tradition has been to rely heavily on targeted display advertising in trade or general business publications, billboards, and trade shows. Those channels are still frequently used by Fortune 500 level enterprises to spread brand awareness, where marketing budgets are generous.  

Read more »

Posted On

channel partners

 

Successful partnerships are the cornerstone of many B2B companies and having an effective channel marketing program is essential for long-term sustainable success. A channel partner program is a business strategy that companies use to encourage partners to recommend and sell the company’s products and associated services. Essentially, it’s a clever way of extending a company’s sales and marketing reach to new audiences through other complimentary partners. Growing companies can take particular advantage of channel marketing to rapidly increase market exposure. But channel marketing isn’t easy.  It takes a lot of strategizing, planning, and collaborating internally and across your partner ecosystem.

Read more »

Posted On

corporate messaging platform

 

A corporate messaging platform is the backbone of a company’s external image, so it must be clear, powerful, compelling and differentiating. Consistent messaging ensures everyone in an organization is on the same page in terms of company identify, purpose, and communication throughout the entire customer experience. Read more »