The “magic number” for a marketing budget has traditionally been to allocate 10 percent of gross revenue to marketing and sales. But this is not a one-size-fits-all number, and a lot depends on your company’s years in business, as well as your industry.
One of the questions in the 2014 American Marketing Association/Duke University survey of CMOs concerned marketing spend as a percentage of revenue. The answers revealed how much that number can vary depending on size and industry. Read more »