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Shannon Prager

Demand GenerationIntegrated MarketingMarketing Planning

Your B2B SaaS Marketing is Integrated, but is it Synchronized?

Your B2B SaaS Marketing is Integrated, but is it Synchronized? Integrated marketing is a very powerful demand generation strategy, but simply integrating your marketing, social media, website, etc. is no longer enough.  If you want to succeed in today’s fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with “synchronized” marketing. (more…)
Shannon Prager
July 29, 2015
Demand GenerationMarketing PlanningSales and Marketing Feature

Sales and Marketing Alignment: Kick The Sales And Marketing Silo To The Curb

Sales and Marketing Alignment: Kick The Sales And Marketing Silo To The Curb This post was updated on August 24, 2021. Without a solid marketing effort, even the best product will not sell.  Without a successful sales department, your B2B tech organization will not be in business long enough to build a marketing department or pay its employees. (more…)
Shannon Prager
July 23, 2015
Demand GenerationMarketing PlanningMarketing Tactics

Stop creating a marketing “plan” with a bunch of unconnected marketing “tactics”

  Stop creating a marketing "plan" with a bunch of unconnected marketing "tactics" Our 3-Phase Approach to Planning a Successful Marketing Campaign Most B2B marketers approach the marketing planning process based on arbitrary "marketing budget" numbers set by management. With that arbitrary number as a starting point, the marketing department then allocates a certain percentage of that number to each marketing team or role. In such a scenario, the event planning department might get 25% of the pie, the web development section another 25%, with advertising and PR sharing the rest of the budget. (more…)
Shannon Prager
July 9, 2015
Demand GenerationMarketing AutomationMarketing Planning

CRM: The engine that drives marketing and sales teams

  CRM: The engine that drives marketing and sales teams Managing prospect and customer relationships can be a huge challenge for many B2B companies. I see it time and time again, the bigger the company and the more people touching the CRM system, the more challenging governance of that system becomes.  It's really quite simple though.  If this is the tool that glues so many departments together, it's worth the investment in people, processes and SLAs to govern it to ensure it's a source of truth for your company. (more…)
Shannon Prager
June 4, 2015
General

5 Characteristics Of The Perfect B2B Tech Email Newsletter

This blog was updated on August 3, 2021. 5 Characteristics Of The Perfect B2B Tech Email Newsletter Including an email newsletter as part of your B2B marketing campaign is a cost-effective way to market your business and establish yourself as a trusted industry leader. A newsletter helps you build your brand, stay on your customers’ radar, and increase sales. But here’s where the slope gets slippery: A poorly designed or convoluted email newsletter will only serve to annoy, and it will likely result in the dreaded unsubscribe. On the other hand, a perfectly appointed and highly relevant newsletter will engage…
Shannon Prager
March 25, 2015